(Senior) Website Analyst – E-Commerce Management (f/m/d)

IONOS EN; Karlsruhe; Hybrid; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Hybrid working

Flexible hours

Canteen subsidy

Modern office

Employee discounts

Social events

Training & development

Health programs

Zusammenfassung

IONOS in Karlsruhe, Germany, is seeking a Website Analyst to shape data-driven decisions across the online shop. You will define KPIs, analyze customer journeys and deliver actionable insights to optimize the ecommerce funnel.

You will work closely with Marketing, Product and Data Engineering to ensure robust tracking and high data quality in a post-cookie era. The role requires senior analytics experience, strong SQL, and expertise in tools like Adobe Analytics and GA4, with fluency in German

Qualifikationen

• 5+ years in Web/Digital Analytics, preferably in high-traffic e-commerce or SaaS
• Proficient with analytics tools (Adobe Analytics, GA4, Matomo) and BI tools (Tableau, Looker)
• Strong SQL skills and ability to work with HTML/JS/CSS
• Critical thinker who questions data and improves processes
• Excellent communication in German and English

Aufgaben

• Define KPI framework and analyze customer journeys across the online shop
• Deliver actionable insights and optimization recommendations for ecommerce management
• Support CRO testing and evaluate impact on CLV
• Collaborate with Data Eng to ensure precise tracking (client- & server-side)
• Prepare complex analyses for management to support decision-making

Kenntnisse

Web analytics

Adobe Analytics

Google Analytics 4

SQL

BI tools

HTML/JS/CSS

English & German

Tools

Tableau

Looker

Google Analytics 4

Jobbeschreibung

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

As a Website Analyst , you are the analytical backbone of our online shop. You know how to generate not just reports, but real growth levers from vast amounts of data. You work directly at the interface between Business, Marketing, and Product, ensuring that every decision is based on valid data. At IONOS, you will actively help shape the future of the hosting and cloud business.

Tasks

• Data Strategy & Ownership: You are responsible for the holistic analysis of the customer journey in our online shop and define the KPIs by which we measure our success.
• Insight Generation: You deliver more than just raw numbers—you provide “actionable insights.” You identify friction points in the funnel and derive concrete optimization recommendations for E-commerce Management.
• Testing & Personalization: You act as a sparring partner for our Conversion Rate Optimization (CRO) team, provide statistically sound support for A/B tests, and evaluate their impact on CLV (Customer Lifetime Value).
• Tracking Architecture: Together with Data Engineering, you ensure precise tracking (client- & server-side) and maintain the highest data quality in a post-cookie era.
• Stakeholder Management: You prepare complex analyses for management (department heads) so that they serve as a well-founded basis for decision-making.

Qualifications

• You have several years (5+) of experience in the field of Web Analytics or Digital Analytics, ideally in a high-traffic e-commerce environment or with a SaaS provider.
• You are intimately familiar with common tools (e.g., Adobe Analytics, Google Analytics 4, Matomo). SQL is a standard for you, and we require experience with BI tools (e.g., Tableau, Looker).
• You have a deep understanding of attribution models, customer journeys, and web technologies (HTML, JS, CSS).
• You are not satisfied with the status quo. You question data critically and have the drive to proactively improve processes.
• You can communicate complex issues precisely and convincingly in both German and English.

Benefits

• Hybrid working model with Home office option.
• Flexible working hours through trust-based working hours.
• At some locations, a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

About IONOS

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a ‘one-stop shop’ for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

We value diversity and welcome all applications - regardless of,for example, gender, nationality, ethnicorsocial origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.