(Senior) Web Analytics Manager (m/w/d)

JR Germany; Mannheim; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Ein führendes Unternehmen im Bereich Digital Commerce sucht einen (Senior) Web Analytics Manager, der die Integration von Google Analytics und Looker vorantreibt. In dieser Rolle sind Sie verantwortlich für die Datenanalyse, die Optimierung von Conversion-Raten und die Förderung einer datengestützten Kultur im Unternehmen. Profitieren Sie von einem herausfordernden Umfeld, flexiblen Arbeitszeiten und attraktiven Zusatzleistungen.

Leistungen

Gute Work-Life-Balance

30 Tage bezahlter Urlaub

Attraktive Vergütung

Betriebliche Altersvorsorge

Mitarbeiterrabatte

Kostenlose Parkplätze

Betriebsrestaurant

Qualifikationen

• Mehrjährige Erfahrung mit Google Analytics (inkl. GA4) und Tag-Management-Systemen.
• Tiefe Kenntnisse in Datenanalyse, Web Analytics und A/B-Tests.
• Sehr gute Deutsch- und gute Englischkenntnisse.

Aufgaben

• Entwicklung und Implementierung einer Roadmap zur Integration von Google Analytics und Looker.
• Durchführung gezielter Analysen zur Ableitung von Erkenntnissen.
• Einführung und Nutzung von Optimizely zur Verbesserung der Benutzererfahrung.

Kenntnisse

Datenanalyse

Web Analytics

A/B Testing

Optimierung der Conversion-Rate

Kommunikation

Ausbildung

Abgeschlossenes Studium in (Wirtschafts-) Informatik, Betriebswirtschaft, Statistik oder Marketing

Tools

Google Analytics

Looker

Optimizely

Google Tag Manager

Jobbeschreibung

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Client:

BAUHAUS

Location:

mannheim, Germany

Job Category:

Other

EU work permit required:

Yes

Job Views:

1

Posted:

23.05.2025

Expiry Date:

07.07.2025

Job Description:

The Digital Commerce division is committed to digitalization as a means of creating a networked BAUHAUS of the future. Our focus is always on the customer and we aim to create the perfect digital shopping experience. An agile working environment, innovative solutions, and committed employees drive the business. With over 270 specialist centers in 19 countries and being one of the top 50 online stores in Germany, BAUHAUS is a leading player in Europe. We look forward to your help in becoming even better!

• As a (Senior) Web Analytics Manager (m/f/d), you will develop and implement a roadmap to deeply integrate Google Analytics, Looker, and Looker Studio into our organization.
• You will perform targeted analyses to derive insights that inform product development, marketing, and management decisions.
• You will be responsible for the introduction and use of Optimizely, designing and managing A/B tests, and deriving measures to improve conversion rates and user experience.
• You will ensure high data quality, develop automatic reports, establish KPIs, and measure the influence of analytics on business decisions.
• You will communicate complex issues clearly, support teams in using analytics tools, and promote a data-driven culture across the company.

Qualifications:

• Completed studies in (business) informatics, business administration, statistics, marketing, or a comparable field.
• Several years of experience with Google Analytics (including GA4), tag management systems (e.g., Google Tag Manager), Looker, and Looker Studio.
• Deep understanding of data analysis, web analytics, A/B testing, and conversion optimization, with confidence in tools like Optimizely.
• Ability to derive strategic recommendations from data and translate them into concrete measures.
• Strong communication and presentation skills to inspire cross-departmental enthusiasm for data-driven decisions.
• Very good knowledge of German and good knowledge of English.

Benefits:

• A challenging role in a family-owned business with an agile environment, state-of-the-art technologies, and development opportunities.
• Permanent employment contract and attractive remuneration.
• Good work-life balance, remote work possibilities, and 30 days paid vacation.
• Attractive location in the Rhine-Neckar region with free parking and a company restaurant.
• Unique pension plan with employer contributions.
• Additional benefits including asset accumulation, occupational disability insurance, and family-friendly services.
• Shopping discounts through the BAUHAUS employee card.