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(Senior) Web Analytics Engineer (m/f/d)

INNOCEAN Worldwide Europe GmbH

Deutschland

Vor Ort

EUR 55.000 - 80.000

Vollzeit

Vor 18 Tagen

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Zusammenfassung

A leading marketing and communications network in Frankfurt is seeking a (Senior) Web Analytics Engineer. You will be responsible for implementing advanced analytics techniques, managing cookie consent solutions, and delivering insights to enhance digital performance across various platforms. Join a diverse team and explore opportunities for training and development in a pet-friendly and flexible work environment.

Leistungen

Meal vouchers
Opportunities for training and further development
Flexibility to work from home two days per week
Pet-friendly office environment
Work remotely from abroad for up to two weeks per year
Access to an online benefits platform

Qualifikationen

  • Proven experience with Adobe Analytics and Google Analytics.
  • Strong programming skills in JavaScript, Python, or SQL.
  • Excellent analytical thinking and strong communication skills in English.

Aufgaben

  • Design and implement analytics tracking to capture user interactions.
  • Analyze web traffic, user behavior, and conversion rates.
  • Deliver data-driven recommendations to boost website performance.

Kenntnisse

JavaScript
Python
SQL
Analytical Thinking
Communication Skills

Ausbildung

Bachelor's degree in Computer Science, Engineering, Statistics, or a related field

Tools

Adobe Analytics
Google Analytics
Google Tag Manager
OneTrust
Tableau
Power BI

Jobbeschreibung

We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: "Have you tried?" With this in mind, we help brands and people unleash their potential and live up to their role as challengers.

For our Insights & Analytics team in Frankfurt, we are looking for you in the role of
(Senior) Web Analytics Engineer (m/f/d)

Location: Frankfurt/ MainAre you passionate about turning data into actionable insights? Do you thrive at the intersection of technology, analytics, and user experience? We're looking for a skilled and motivated (Senior) Web Analytics Specialist to help us elevate our clients' digital performance through smart data strategies and cutting-edge analytics solutions.

What You'll Do:

  • Design and implement analytics tracking to capture user interactions across our clients' web platforms.
  • Implement advanced analytics techniques to extract meaningful insights from large datasets.
  • Collaborate with stakeholders to define KPIs and build robust tracking frameworks to monitor performance.
  • Manage cookie consent solutions to ensure compliance with privacy regulations and enhance user transparency and control over data collection.
  • Implement server-side tagging solutions to capture data beyond client-side interactions and improve data accuracy and reliability.
  • Analyze web traffic, user behavior, and conversion rates to identify optimization opportunities across the entire conversion funnel.
  • Deliver data-driven recommendations to boost website performance, user engagement, and conversion rates
  • Stay ahead of the curve by keeping up with the latest trends, tools, and regulations in web analytics.
What You Bring
  • A Bachelor's degree in Computer Science, Engineering, Statistics, or a related field.
  • Proven experience with Adobe Analytics and Google Analytics; knowledge of additional tools is a plus.
  • Strong programming skills in JavaScript, Python, or SQL.
  • Solid understanding of web technologies (HTML, CSS, JavaScript) and experience with tag management systems (e.g., Google Tag Manager).
  • Hands-on experience with cookie consent management (e.g., OneTrust) and server-side tagging.
  • Familiarity with data visualization tools like Tableau or Power BI is a bonus.
  • Excellent analytical thinking and the ability to turn complex data into clear, actionable insights.
  • Strong communication skills in English and a collaborative mindset to work effectively with cross-functional teams and clients.
What We Offer:
  • An international and diverse team with a lot of fun at work.
  • Meal vouchers to cover part or all of your lunch.
  • Opportunities for training and further development to advance your career.
  • Flexibility to work from home two days per week (Mondays and Fridays).
  • A pet-friendly office environment.
  • The opportunity to work remotely from abroad for up to two weeks per year.
  • Modern facilities and excellent infrastructure to support your aspirations.
  • Additional corporate benefits, including a fresh fruit basket, ergonomic workspace setup, and access to an online benefits platform.
We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.
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