Senior Web Analyst (m/f/d)

TieTalent; Mannheim; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Ein führendes Unternehmen im Bereich Digital Commerce sucht einen Senior Web Analysten, um die Integration von Google Analytics und Looker in die Organisation voranzutreiben. Sie werden mit innovativen Lösungen zur Verbesserung des digitalen Einkaufserlebnisses betraut und profitieren von einem agilen Arbeitsumfeld, attraktiven Vergütungen und einer familiären Unternehmensatmosphäre.

Leistungen

Attraktive Vergütung

30 Tage bezahlter Urlaub

Möglichkeiten für Homeoffice

Betriebliche Altersvorsorge

Einkaufsrabatte über die BAUHAUS Mitarbeiterkarte

Kita in der Nähe

Gutes Arbeitsumfeld

Moderne Technologien

Qualifikationen

• Mehrere Jahre Erfahrung mit Google Analytics (inkl. GA4) und Tag-Management-Systemen.
• In-Depth Verständnis von Datenanalyse, Web-Analyse und Conversion-Optimierung.
• Sehr gute Deutsch- und gute Englischkenntnisse.

Aufgaben

• Entwicklung und Implementierung eines langfristigen Plans zur Integration von Google Analytics und weiteren Tools.
• Ableitung von strategischen Empfehlungen aus Daten.
• Einsatz und Management von A/B-Tests zur Verbesserung der Conversion-Rate.

Kenntnisse

Datenanalyse

Web-Analyse

A/B-Tests

Conversion-Optimierung

Kommunikationsfähigkeiten

Ausbildung

Studienabschluss in (Wirtschafts-) Informatik, Betriebswirtschaft, Statistik, Marketing oder vergleichbar

Tools

Google Analytics

Google Tag Manager

Looker

Looker Studio

Optimizely

Jobbeschreibung

Better digital.

The Digital Commerce division is committed to digitalization as a means of creating a networked BAUHAUS of the future. Our focus is always on the customer and we aim to create the perfect digital shopping experience. An agile working environment, innovative solutions and committed employees drive the business - and the best indication of this is the company's success: With over 270 specialist centers in 19 countries and one of the top 50 online stores in Germany, BAUHAUS is one of the most successful players in Europe. And we look forward to being even better with your help!

• As a Senior Web Analyst (m/f/d), you will develop and implement a long-term roadmap to deeply integrate Google Analytics, Looker and Looker Studio into our organization
• Through targeted analyses, you derive meaningful insights that enable recommendations for action for product development, marketing and management
• You are responsible for the introduction and use of Optimizely, design and manage A/B tests and derive concrete measures based on the results in order to sustainably improve the conversion rate and user experience
• You ensure high data quality, develop automatic reports, establish performance KPIs and make the influence of analytics on business decisions measurable
• You communicate complex issues in an understandable way, support internal teams in the use of analytics tools and thus promote a data-oriented culture throughout the company

• Successfully completed studies in (business) informatics, business administration, statistics, marketing or a comparable background
• Several years of experience with Google Analytics (incl. GA4), tag management systems (e.g. Google Tag Manager) as well as Looker and Looker Studio
• In-depth understanding of data analysis, web analytics, A/B testing and conversion optimization and confidence in using tools such as Optimizely
• Ability to derive strategic recommendations from data and translate these into concrete measures
• Strong communication and presentation skills to inspire cross-departmental enthusiasm for data-driven decisions
• Very good knowledge of German and good knowledge of English

• A challenging role in a family owned business with an agile working environment, state-of-the-art technologies as well as personal and professional development opportunities
• Permanent employment contract and attractive remuneration
• A good work-life balance, the possibility of working remotely and 30 days paid vacation
• Attractive location in the heart of the Rhine-Neckar metropolitan region with free parking and a company restaurant
• Unique pension plan with attractive employer contributions
• Further additional benefits including asset accumulation benefits or special conditions for occupational disability insurance
• A day care center in close proximity to the company with family-friendly care services
• Shopping discounts through the BAUHAUS employee card

Welcome to #TeamBAUHAUS.

Click here for your online application!

BAUHAUS is looking forward to receiving your application.

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