Senior User Acquisition Manager, Tencent Games

Tencent; Frankfurt; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic individual to lead global advertising efforts for console and PC games. This role involves overseeing the planning and production of user acquisition materials, ensuring advertising efficiency, and leveraging a data-driven approach to enhance user growth. The ideal candidate will have over five years of experience in user acquisition deployment, a creative mindset, and the ability to analyze data effectively. Join a forward-thinking company that values innovation and creativity, and contribute to enriching interactive entertainment experiences worldwide.

Qualifikationen

• 5+ years in UA deployment for console/PC games, covering full lifecycle.
• Data-driven mindset with strong data analysis experience.

Aufgaben

• Oversee global advertising for console and PC game titles.
• Develop creative solutions for advertising material concepts.

Kenntnisse

User Acquisition (UA) Deployment

Data Analysis

Creative Content Development

Fluent English

Tools

Paid Media Channels

Jobbeschreibung

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen, China, our guiding principle is to use technology for good.

We are not only a major video game publisher in the world, but we also produce other high-quality digital content, enriching interactive entertainment experiences for people around the globe. We offer a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

About Level Infinite

Level Infinite is a global game publisher offering a comprehensive network of bespoke services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play, while building a community that fosters inclusivity, connection, and accessibility.

The brand also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games. Level Infinite is both the publisher of breakout hit games like PUBG MOBILE and Goddess of Victory: NIKKE, and a collaborative partner in games such as Fatshark’s Warhammer 40,000: Darktide, Dune: Awakening from Funcom, Nightingale from Inflexion Studios, and many more.

Responsibilities:

• Responsible for global advertising paid media for console and PC game titles, overseeing the overall planning, creative design, and production of UA materials for global distribution projects, and accountable for advertising efficiency metrics.
• Regularly generate advertising material concepts, develop and execute creative solutions for different regions and stages based on regional market deployment plans.
• Data-driven approach, collaborate with overseas advertising channels to promote intelligent deployment and user growth.
• Familiarity with various mainstream paid media/channels, matching game characteristics with channel features, integrating marketing resources, and quantifying results.

Requirements:

• Over 5 years of experience in UA deployment for console or PC games, covering the entire lifecycle of game deployment.
• Experience in global game channel deployment and user growth, or experience related to overseas application growth.
• Data-driven mindset, with experience and ability in data analysis.
• Creative content ability, with experience in game creativity and execution.
• Fluent in English to work.

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