Senior User Acquisition Manager

TECHBIZ GLOBAL OÜ; Wuppertal; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

Une entreprise de premier plan dans le domaine du marketing cherche un Senior User Acquisition Manager à Wuppertal, offrant une occasion passionnante de croissance dans un environnement innovant. Ce rôle exige une expertise en médias payants et une capacité à accroître une base d'utilisateurs dans un cadre dynamique et agile.

Qualifikationen

• 3–5 ans d'expérience en user acquisition ou growth marketing.
• Expérience avérée dans le scaling de campagnes avec impact commercial.
• Maîtrise des mécanismes d'achat média et des outils analytiques.

Aufgaben

• Prendre en charge un ou deux canaux d'acquisition payants.
• Optimiser les funnels d'acquisition tout en atteignant des objectifs de croissance.
• Collaborer avec les équipes de contenu pour lancer des pages d'atterrissage.

Kenntnisse

Analytical skills

Campaign scaling

Creative strategy

Media buying mechanics

Communication

Tools

Voluum

GA4

Traffic sources

Jobbeschreibung

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Senior User Acquisition Manager, Wuppertal

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Location:

Wuppertal, Germany

Job Category:

Marketing & PR

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EU work permit required:

Yes

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Job Reference:

v19fpwaa-171304

Job Views:

1

Posted:

11.06.2025

Expiry Date:

26.07.2025

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Job Description:

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Senior UA Manager to join one of our clients ' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Reporting to the CMO, this is a hands-on execution role focused on scaling performance across key paid acquisition channels. You’ll start with direct ownership of 1–2 channels and may grow into broader responsibilities if performance exceeds expectations.

Key Responsibilities

Campaign Ownership and Scaling

Take the lead on one or two paid acquisition channels across direct-buy and programmatic networks (e.g., ExoClick, TrafficStars, TrafficJunky), with potential to expand scope based on performance

Contribute to building scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind

Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV

Performance Analysis and Strategy

Monitor performance daily using tools like Voluum, GA4, and internal dashboards

Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior

Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves

Creative & Funnel Optimization

Own the creative briefing process: define hooks, formats, and angles based on performance patterns

Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages

Implement systems to reduce creative fatigue and increase speed of testing

Build strong relationships with traffic sources and negotiate premium placements and custom deals

Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria

Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly

Automation & Scaling Systems

Identify opportunities to streamline acquisition processes through automation and internal tools

Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

Challenges You’ll Tackle

Contribute to grow the user base from 30M to 100M within the next 12 months, optimizing for CAC, ROAS, and LTV at scale

Build and iterate performance-driven creatives: write briefs, test hooks, and spot winning angles.

Collaborate with product/design to optimize landing pages and user funnels.

Identify and test new paid traffic sources (programmatic, direct-buy, or social) and report on results.

Earn broader ownership by consistently delivering results — with potential to take on more channels and mentoring responsibilities.

3–5 years of experience in user acquisition, performance media, or growth marketing

Proven track record of scaling campaigns with clear business impact (e.g., CPA reduction, revenue growth)

Deep knowledge of media buying mechanics: tracking setups, postbacks, UTMs, pixel optimization

Strong analytical and decision-making skills — you live in spreadsheets and dashboards

Hands-on experience with Voluum, GA4, and traffic sources like Meta, Tiktok, Google and/or TrafficJunky, ExoClick, TrafficStars

Familiarity with creative strategy: briefing, testing, and iterating static/video ads at scale

Experience with landing page testing and funnel optimization

Soft Skills

Strong communication & collaborative skills (perfectly fluent in English)

Goal-oriented, ownership and commitment

Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy

Humble - willing to learn, open to feedback

#NSFW - you are comfortable building products that are based on uncensored models and content