Senior User Acquisition Manager

TECHBIZ GLOBAL OÜ; Freiburg im Breisgau; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

TechBiz Global is seeking a Senior UA Manager to drive user acquisition strategies for a leading client. This role involves hands-on execution of campaigns across multiple channels, with a focus on performance analysis and creative optimization. Ideal candidates will possess strong analytical skills, experience in growth marketing, and an ability to scale acquisition funnels while collaborating closely with cross-functional teams.

Qualifikationen

• Experience in user acquisition, performance media, or growth marketing.
• Proven track record of scaling campaigns with clear business impact.
• Deep knowledge of media buying mechanics.

Aufgaben

• Lead on paid acquisition channels to drive user growth.
• Monitor performance using tools like Voluum and GA4.
• Collaborate with product teams for landing page optimization.

Kenntnisse

Analytical skills

Decision-making

Creative strategy

Communication

Ausbildung

3–5 years of experience in user acquisition or growth marketing

Tools

Voluum

GA4

TrafficStars

ExoClick

Meta

Tiktok

Google

Jobbeschreibung

Location:

Job Category:

Marketing & PR

Online job hunting tools

-

EU work permit required:

Yes

Job Reference:

v19fpwaa-167548

Job Views:

Posted:

Expiry Date:

26.07.2025

Job Description:

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Senior UA Manager to join one of our clients ' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Reporting to the CMO, this is a hands-on execution role focused on scaling performance across key paid acquisition channels. You’ll start with direct ownership of 1–2 channels and may grow into broader responsibilities if performance exceeds expectations. Online job hunting tools

Key Responsibilities

Campaign Ownership and Scaling

Take the lead on one or two paid acquisition channels across direct-buy and programmatic networks (e.g., ExoClick, TrafficStars, TrafficJunky), with potential to expand scope based on performance

Contribute to building scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind

Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV

Performance Analysis and Strategy

Monitor performance daily using tools like Voluum, GA4, and internal dashboards

Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior

Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves

Creative & Funnel Optimization

Own the creative briefing process: define hooks, formats, and angles based on performance patterns

Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages

Implement systems to reduce creative fatigue and increase speed of testing

Build strong relationships with traffic sources and negotiate premium placements and custom deals

Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria

Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly

Automation & Scaling Systems

Identify opportunities to streamline acquisition processes through automation and internal tools

Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

Challenges You’ll Tackle

Contribute to grow the user base from 30M to 100M within the next 12 months, optimizing for CAC, ROAS, and LTV at scale

Build and iterate performance-driven creatives: write briefs, test hooks, and spot winning angles.

Collaborate with product/design to optimize landing pages and user funnels.

Identify and test new paid traffic sources (programmatic, direct-buy, or social) and report on results.

Earn broader ownership by consistently delivering results — with potential to take on more channels and mentoring responsibilities.

3–5 years of experience in user acquisition, performance media, or growth marketing

Proven track record of scaling campaigns with clear business impact (e.g., CPA reduction, revenue growth)

Deep knowledge of media buying mechanics: tracking setups, postbacks, UTMs, pixel optimization

Strong analytical and decision-making skills — you live in spreadsheets and dashboards

Hands-on experience with Voluum, GA4, and traffic sources like Meta, Tiktok, Google and/or TrafficJunky, ExoClick, TrafficStars

Familiarity with creative strategy: briefing, testing, and iterating static/video ads at scale

Experience with landing page testing and funnel optimization

Soft Skills

Strong communication & collaborative skills (perfectly fluent in English)

Goal-oriented, ownership and commitment

Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy

Humble - willing to learn, open to feedback

#NSFW - you are comfortable building products that are based on uncensored models and content

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.

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