Senior User Acquisition Manager

CrazyLabs; Dortmund; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Mobile User Acquisition Manager to spearhead user acquisition campaigns for their innovative mobile games. This role involves leading newly released games to success, optimizing marketing strategies, and collaborating closely with creative and product teams. You'll be at the forefront of driving growth and profitability while using your analytical skills to monitor performance metrics. Join a supportive and creative team, where your contributions can shape the next hit mobile game and reach millions of users worldwide. If you're passionate about gaming and marketing, this is the perfect opportunity for you.

Leistungen

Supportive team environment

Opportunities for personal growth

Creative work culture

Qualifikationen

• 4+ years as a UA manager in a gaming company.
• Strong analytical skills for in-depth trend analysis.

Aufgaben

• Lead user acquisition campaigns for newly released games.
• Collaborate with creative and product teams to optimize strategies.

Kenntnisse

User Acquisition Management

Analytical Skills

Campaign Management

Facebook Ads

Google Ads

Excel Proficiency

Team Collaboration

Jobbeschreibung

CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.

We're looking for a Mobile User Acquisition Manager to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.

What you will be working on :

• Lead and own newly released games from their early stage toward worldwide success, driving their growth while maximizing profitability
• Collaborate with the different teams; creative team to co-direct and optimize creative strategy, product team to communicate current status, challenges, and potential.
• Monitor the game’s performance metrics, and budgets throughout its different stages
• Hands-on management and optimization of paid marketing efforts in order to outperform the monthly goals
• Communicate plans, status, and challenges to meeting objectives to other teams and management
• Improve and share your knowledge with the marketing team and help others grow their skills.
• Build relationships and manage strategic marketing conversations with marketing platform partners
• Be a focal point for the game progress with related departments (product, creative, monetization, analysts, etc.) to ensure full sync

What we’re looking for :

• 4 years as a UA manager in a gaming company - A Must
• Strong analytical skills, showcasing a proven ability to conduct in-depth analyses of trends at various levels of granularity
• Ability to draw conclusions and provide actionable recommendations based on the analyses
• Expertise and a proven track record in managing campaigns on a large scale, particularly on Facebook or Google Ads
• Proficiency in Excel to collect data, present charts, and illustrate trends and correlations between metrics
• Great team player capable of leading team discussions, sharing insights, and learning from others
• Ability to adapt well to a dynamic and rapidly changing environment
• Highly motivated, with proactive approach and a “can do” attitude
• High sense of ownership and accountability
• Well organized

What we offer

• Join a supportive and creative team of professionals
• Make an impact - shape our next hit mobile game, reaching millions of end-users!
• Personal growth - we encourage continuous learning and experimentation within our international teams