Senior Trade Marketing Manager Schwarzkopf Professional (d/f/m)

Henkel; Hamburg; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading consumer goods company in Hamburg is seeking a Trade Marketing Specialist to elevate its marketing strategies through new brand collaborations and innovative initiatives. The ideal candidate will have a passion for trends in beauty, lifestyle, and fashion, as well as experience in trade marketing. This role offers the opportunity to manage impactful sales materials and lead programs during key consumption periods.

Qualifikationen

• Strong understanding of beauty and lifestyle trends.
• Experience in trade marketing or related field.
• Ability to collaborate effectively with cross-functional teams.

Aufgaben

• Develop strategies to enhance trade marketing offers.
• Create impactful sales assets for the sales cycle.
• Collaborate with brand managers for in-salon execution.
• Manage multi-brand programs during key consumption periods.
• Conduct market research to identify new opportunities.

Kenntnisse

Trend analysis

Market research

Sales strategies

Jobbeschreibung

About this Position Schwarzkopf Professional is on a mission to elevate and premiumize its trade marketing – and we’re looking for a trend-savvy Trade Marketing Specialist to make that vision a reality.

We're looking for someone who lives and breathes trends, has a sixth sense for what's next in beauty, lifestyle, music and fashion, and brings a hands‑on, let’s‑make‑it‑happen attitude.

What you’ll do

• Develop strategies to premiumize trade marketing offers through new brand collaborations and innovative initiatives.
• Create high‑visibility sales assets with prioritized investments for each sales cycle to maximize impact at point of sale.
• Collaborate with brand managers to design and implement in‑salon execution toolboxes for key initiatives.
• Lead multi‑brand programs during key consumption periods (e.g., Christmas, summer campaigns), ensuring alignment across brands and channels.
• Manage and optimize key sales materials for each sales cycle to support sales teams and drive results.
• Conduct market research and monitor trends to identify new opportunities and optimize trade marketing strategies.