Senior Tracking Specialist (F / M / D)

Immowelt Hamburg GmbH; Berlin; Hybrid; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A prominent real estate tech company is seeking a Senior Tracking Specialist in Berlin. This role involves ensuring accurate tracking of business-critical events using tools like Google Tag Manager and Google Analytics. The ideal candidate will have extensive experience in tracking implementations and a focus on data quality, privacy compliance, and effective collaboration across teams. The position offers benefits including flexible working hours and a hybrid work model.

Leistungen

30 days annual leave

Hybrid or remote working options

Flexible working hours

Company pension scheme

Public transport allowance

Allowance for glasses

Health and Wellbeing benefits

Bicycle leasing (Job Rad)

Subsidised canteen in Berlin

Charity fundraisers

Qualifikationen

• Several years of proven experience in tracking implementations.
• Expertise in Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Strong understanding of web/app architecture and Data Layer concepts.

Aufgaben

• Ensure accurate tracking across digital platforms.
• Maintain and configure GTM and GA4.
• Develop strategies for client-side to server-side data transition.

Kenntnisse

Client- and server-side tracking

Google Tag Manager (GTM)

Google Analytics 4 (GA4)

CSS

HTML

JavaScript

Data quality management

Privacy regulations

Jobbeschreibung

Senior Tracking Specialist (F / M / D)

Join one of the world's largest and most innovative digital real estate tech companies.

Backed by global investment leaders KKR and CPP Investments, AVIV Group is redefining how people buy, sell, rent, and value property across Europe and the Middle East. With a strong presence in France, Germany, Belgium, and Israel, we are behind some of the region's most iconic digital real estate platforms including SeLoger, Immowelt, Immoweb, Meilleurs Agents (France's leading property valuation platform), Yad2 (Israel's #1 classifieds site), and Homeday, one of Germany's fastest-growing proptechs.

Our mission? To simplify life's most valuable transactions. We combine data, technology, and human insight to empower millions to find their perfect place!

Join us in shaping the future of real estate.

As a Senior Tracking Specialist within the Data Division, you will play a critical role in ensuring accurate tracking of business-critical events across our digital platforms. You will act as the technical expert for our tracking infrastructure, working closely with Data Analysts, Developers, Product Managers, and the Performance Marketing team to ensure comprehensive data collection and that all tracking requirements are met.

We are looking for someone who can:

• Own the implementation, configuration, and maintenance of Google Tag Manager (GTM), Google Analytics 4 (GA4), and ideally Adjust (MMP) and other tracking tools.
• Translate stakeholder requirements into scalable tracking solutions using best practices.
• Collaborate with developers to ensure correct Data Layer implementation.
• Create and manage complex tags, triggers, and variables in GTM for GA4 and media partners (Meta, TikTok, Google Ads, etc.).
• Ensure data quality by establishing, improving, and automating QA processes.
• Develop strategies for transitioning from client-side to server-side and first-party data setups, ensuring seamless integration and privacy compliance.
• Validate data flows from the Data Layer through GTM to GA4 and media partners using tools like GTM Preview, GA4 DebugView, and browser consoles.
• Maintain the integrity of the tracking plan through version control and QA sign-offs.
• Implement best practices and governance policies across all tracking setups to improve data collection.
• Serve as the main contact for tracking-related questions from P&T, Data Analytics, and Performance Marketing teams.

What we expect from you:

• Several years of proven experience with client- and server-side tracking.
• Expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and media pixel integrations.
• Strong understanding of web/app architecture and Data Layer concepts.
• Proficiency in CSS, HTML, and JavaScript for advanced tracking solutions.
• In-depth knowledge of privacy regulations and cookie-less tracking.
• A mindset focused on data quality, governance, and scalable implementation.

Next Steps:

Apply today to unlock your perfect job. The recruitment process includes:

1. Phone interview with recruiter (expectations and circumstances)
2. Hiring manager interview
3. Case study
4. Stakeholder interview
5. Final decision

Benefits:

• 30 days annual leave
• Hybrid or remote working options
• Flexible working hours
• Company pension scheme
• Public transport allowance
• Allowance for glasses
• Health and Wellbeing benefits
• Bicycle leasing (Job Rad)
• Berlin-only benefits: subsidised canteen
• Charity fundraisers

At AVIV, we are equal opportunity employers and welcome everyone to apply. We encourage individuals with disabilities, from minority backgrounds, the LGBTQIA+ community, parents, and carers to apply. Please let us know if you need reasonable adjustments during the application or interview process, or if you wish to discuss flexible working options.

Our ambition is to be the leading employer in PropTech across Europe. Join us at this pivotal time to unlock your perfect job!