(Senior) Strategic & Product Marketing Manager (m/w/d)

casavi GmbH; München; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A software company in Munich is seeking a talented marketing professional with at least 3 years of B2B experience, specifically in the SaaS industry. The ideal candidate will bring expertise in strategic marketing, product marketing, and campaign management. Join a friendly team with a flexible working model and a culture focused on development and innovation.

Leistungen

Flexible & hybrid working time models

60 days workation in the EU

Regular company events

Daycare allowance

Corporate benefits

Discounted sports offers

Qualifikationen

• At least 3 years of professional experience in the B2B environment, preferably in SaaS.
• Proven experience in developing and implementing marketing strategies and positioning.
• Confident in developing value propositions, storylines and go-to-market strategies.
• Experience in planning and optimizing multi-channel campaigns.
• Routine in using KPIs, dashboards and reporting tools.
• Knowledge of common CMS and automation tools.

Aufgaben

• Help shape and develop the marketing strategy.
• Develop and implement product marketing strategies.
• Plan and execute go-to-market campaigns.
• Monitor KPIs and optimize ongoing measures.
• Manage internal and external project stakeholders.

Kenntnisse

B2B marketing experience

Strategic marketing understanding

Product marketing expertise

Campaign management

Analysis & reporting

Tools & systems knowledge

AI in marketing

Project management skills

Strong communication skills

Business fluent in German

Tools

CMS tools

Salesforce

Jobbeschreibung

Your mission

Strategic responsibility

• Helping to shape and develop the casavi marketing strategy in close coordination with management, sales, customer success and product management.

• Ensuring uniform brand positioning and consistent communication across all channels and target groups.

Product marketing

• Developing and implementing the product marketing strategy for existing and new features.

• Defining the value proposition, product storyline and unique selling points.

• Supporting sales and partners with tailored marketing materials.

Go-to-market & campaign management

• Planning and execution of go-to-market campaigns for new products and releases.

• Orchestration of content, paid media, social media, newsletters and events.

• Ensuring a measurable impact of campaigns along the customer journey.

Campaign maintenance & reporting

• Monitoring of relevant KPIs and continuous optimisation of ongoing measures.

• Preparation of regular reports for stakeholders.

• Maintenance, management and further development of existing campaigns (including parental leave cover).

Interface management

• Close cooperation with internal stakeholders (sales, customer success, product, partnerships, leadership).

• Management of external partners and service providers for the implementation of marketing projects.

Your profile

• Experience in B2B marketing: You have at least 3 years of professional experience in the B2B environment, preferably in the SaaS industry.

• Strategic marketing understanding: You have proven experience in developing and implementing marketing strategies and positioning.

• Product marketing expertise: You are confident in developing value propositions, storylines and go-to-market strategies for new features and products.

• Campaign management: You have experience in planning, orchestrating and optimising multi-channel campaigns (content, paid, etc.) with a focus on performance and conversion.

• Analysis & reporting: You have a routine in using KPIs, dashboards and reporting tools; ability to derive data-based recommendations for action.

• Tools & systems: You have knowledge of common CMS and automation tools (e.g. Clay, Salesforce) and openness to quickly learn new systems.

• AI in marketing: You bring preferably initial practical experience in the use of AI tools.

• Project management skills:You have strong organisational skills, personal responsibility and experience in managing agencies, freelancers and cross-functional teams.

• Strong communication skills: Keen sense of effective storytelling and target group-oriented communication.

• Languages: You are business fluent German (C2) and you have very good English skills.

Why us?

• An ambitious and friendly team that prefers to work with agile methods - as evidenced by our Kununu score of 4.6
• Flexible & hybrid working time models
• 60 days per year workation in the EU & 2 days social leave
• Regular company events
• Daycare allowance & company pension scheme
• Corporate benefits
• Discounted membership of EGYM Wellpass & sports offers
• Diverse development opportunities

Position to be filled from

You want to be part of our success story?

Are you a team player looking for an opportunity to grow in an international and agile environment? Then join our team! Apply now and tell our Recruiting Manager Anna why you are the right person for this position. We look forward to receiving your application with your CV, earliest possible starting date and salary expectations. Please send your application documents in German or English.

Fancy a comprehensive look behind the scenes at casavi? Follow us on Instagram @casavipeople and find out what team life at casavi is like.