Senior Solutions Marketing Manager – Security

Jobtailor; Deutschland; Vor Ort; EUR 85.000 - 120.000; Vollzeit

Zusammenfassung

SHI in Germany seeks a seasoned product, services or solutions marketing leader to translate executive goals into GTM plans, craft differentiating messaging for IT buyers, and partner with product, sales and enablement to drive pipeline.

You will develop campaigns, playbooks, and content that resonates with decision makers and technical audiences, own market research, and track KPIs to optimize outcomes.

Qualifikationen

• Bachelor’s degree or relevant work experience.
• 5+ years in product, services or solutions marketing in B2B SaaS, hardware or IT services.
• Experience in B2B marketing for enterprise and SMB.
• Strategic thinker capable of go-to-market planning.
• Strong written and verbal communication skills.

Aufgaben

• Translate executive business goals into GTM plans.
• Develop marketing strategies for both business decision makers and technical audiences.
• Partner with Product Management to align messaging with product roadmaps.
• Collaborate with sales and enablement to create playbooks and competitive intelligence.
• Roadmap priorities across launches, content, campaigns, events, and enablement.
• Create differentiated security and data center messaging for sales and customers.
• Conduct market, competitive, and customer research to track trends.
• Own win/loss analysis and translate insights into recommendations.
• Act as the voice of the customer for product development and packaging.
• Develop sales training materials and high-impact enablement assets.
• Support advocacy programs with case studies and success stories.
• Help achieve demand generation goals through campaigns that drive leads and pipeline.
• Produce content for IT and procurement buyers guiding their journey.
• Support thought leadership with white papers and research.
• Build relationships with analysts and influencers to strengthen market position.
• Define and track KPIs and report updates to senior leadership.

Kenntnisse

Go-to-market strategy

B2B marketing

Product launches

Messaging & positioning

Strategic thinking

Technical literacy (AI)

Ausbildung

Bachelor's degree

Jobbeschreibung

Responsibilities

• Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans
• Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs
• Partner with Product Management to understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging
• Partner closely with sales and enablement teams to articulate features, benefits, and competitive differentiators, building robust playbooks, providing actionable competitive intelligence, and creating impactful enablement programs
• Roadmap product and services priorities across launches, new releases, content, campaigns, events, and sales enablement
• Create differentiated security and data center messaging for both sales and customers that conveys how technology drives organization value
• Differentiate SHI in the market by emphasizing unique value propositions and business outcomes, aligning this with the voice of the customer
• Conduct market, competitive, and customer research to keep a pulse on the landscape and help teams act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
• Own win/loss analysis, translating insights into actionable recommendations
• Act as the voice of the customer to inform product development, solution packaging and marketing strategies
• Develop, with sales enablement, succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete portfolio of security or data center offerings
• Craf high-impact enablement assets: messaging frameworks, case studies, ROI stories, demo flows, and battlecards
• Support advocacy programs with case studies and customer success stories
• Help achieve demand generation goals by creating and executing campaigns that will drive leads, MQLs, and pipeline
• Develop a wide range of compelling content that resonates with the IT and procurement buyers and guides them through the purchase journey
• Support security and data center thought leadership programs by creating white papers, research studies, reports, etc.
• Build strong relationships with analysts and influencers to enhance SHI’s security and data center positions in the market
• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback
• Provide updates to senior leadership on key strategic initiatives and plans

Requirements

• Completed Bachelor’s degree or relevant work experience required
• 5+ years of product, services or solutions marketing experience, preferably at high-growth B2B SaaS, hardware or IT services companies
• Experience in B2B marketing, with exposure to both enterprise and SMB businesses
• Ability to think strategically and develop comprehensive go-to-market plans
• Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences
• Proven ability to execute successful product launches that drive awareness and pipeline
• Strong ability to craft compelling messaging and positioning for technology products and services
• Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
• Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
• Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
• Metrics-driven and focused on driving incremental results