Product Marketing Manager

Jobtailor; Deutschland; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Arctic Wolf is seeking a skilled B2B cybersecurity product marketer to drive go-to-market strategies for MSP partners. You will lead solution positioning, messaging, and launch plans with cross-functional teams.

Responsibilities include market research, persona development, creating sales collateral, talk tracks, and enabling partners. Travel may be required.

Qualifikationen

• Experience marketing cybersecurity products to MSP partners.
• 3+ years in B2B cybersecurity product marketing.
• Strong communication and presentation skills.

Aufgaben

• Explain the business value of cybersecurity solutions to MSP partners.
• Develop solution positioning and messaging that differentiates Arctic Wolf.
• Lead go-to-market launches across Sales, Marketing, and Partners.
• Create marketing collateral, datasheets, and blogs.
• Develop talk tracks and internal tools for selling.

Kenntnisse

B2B cybersecurity

Market research

Project management

Sales enablement

Solution positioning

Talk tracks

Buyer intelligence

Cross-functional collaboration

Ausbildung

Bachelor's Degree

MBA Preferred

Jobbeschreibung

• Explain the business value of Arctic Wolf's cybersecurity solutions to MSP partners


• Develop solution positioning and value-based messaging that differentiates the company from competitors


• Conduct market research and buyer intelligence to understand personas, purchasing behavior, and buying criteria


• Lead go-to-market product launches across Sales, Marketing, and Partners


• Manage launch plans, timelines, communications, training, sales enablement, and deliverables


• Create sales and marketing collateral including datasheets, solution briefs, blogs, and presentations


• Develop talk tracks and internal tools to support the selling process


• Execute growth strategies for the Managed Service Provider channel through strategic planning and project management


• Collaborate cross-functionally with Product Management, Program Management, Sales, Marketing, and Partners


• Speak with customers, create personas, and launch products and promotions

Requirements

• Proven experience taking products from conception to market launch in the cybersecurity industry


• Ability to manage changing task priorities and parallel deliverables effectively


• Superior project management and presentation skills


• Advanced interpersonal and relationship-building skills


• Exceptional interviewing and listening skills


• Excellent verbal and written communication skills


• Demonstrated success marketing to and through a partner channel


• Strong grasp of cybersecurity principles and enterprise IT infrastructure


• Bachelor's degree in engineering, English, social sciences, business, or marketing


• 3+ years of B2B cybersecurity product marketing experience


• Ability to travel; passport required


• MBA preferred


• 1–2 years of experience in Security Operations solutions as a product marketer preferred


• Direct experience with cybersecurity solutions for Managed Service Providers, such as Endpoint Security and Managed Detection and Response, preferred


• Must comply with information security policies, standards, processes, and controls


• Background checks are required


• May require authorization to receive software or technology controlled under U.S. export control laws and regulations

Core Competencies

Demonstrates expertise in B2B cybersecurity product marketing, including market research, go-to-market strategies, and effective communication with partners. Proven ability to manage product launches and develop compelling sales and marketing collateral.

Highest-signal resume keywords

• B2B Cybersecurity Product Marketing


• Project Management


• Market Research


• Cybersecurity Principles


• Sales Enablement

ATS Optimization Keywords

Hard Skills

• Product Launch


• Market Research


• Sales Collateral Creation


• Solution Positioning


• Buyer Intelligence


• Growth Strategies


• Cybersecurity Solutions


• Managed Service Providers


• Security Operations


• Enterprise IT Infrastructure

Soft Skills

• Interpersonal Skills


• Relationship Building


• Presentation Skills


• Communication Skills


• Listening Skills

Certifications & Qualifications

• Bachelor's Degree


• MBA Preferred

Industry Keywords

• Cybersecurity


• Managed Detection and Response


• Endpoint Security


• Information Security Policies


• U.S. Export Control Laws