Senior SEA Manager (f/m/x)

Douglas; Heilbronn; Híbrido; EUR 55.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Remote options

Diversity & inclusion

Descripción de la vacante

parfumdreams and Parfümerie Akzente in Heilbronn, Germany, invite a talented SEA professional to own our search advertising strategy and drive e-commerce growth. You will manage Google Ads and Microsoft Ads, optimize campaigns, and push profitability through data-driven decisions.

You will collaborate with our BI, Data, and Tech teams to ensure precise tracking, test new creatives and bidding approaches, and align with E-Commerce, CRM and Campaign teams to scale successful initiatives.

Formación

• Several years in Search Engine Advertising (SEA), with independent campaign and budget management.
• Extensive expertise in Google Ads and Microsoft Ads, with strong bidding strategies.
• Strong analytical skills, advanced Excel, and knowledge of tracking and data-driven measures.
• Commercial mindset; translate data insights into actions to improve profitability.
• Structured, proactive, independent, and collaborative with cross-functional teams.

Responsabilidades

• Own SEA strategy and channel management for Google Ads and Microsoft Ads.
• Analyze performance, optimize campaigns, bidding, and automation.
• Plan budgets, forecasts, and derive data-driven growth recommendations.
• Develop tests for creatives, audiences, landing pages and bidding approaches.
• Collaborate with BI, Data, and Tech teams to ensure accurate tracking.
• Coordinate cross-channel marketing initiatives with E-Commerce, CRM, and Campaign Team.
• Monitor market trends and competitor activities to drive optimization.

Conocimientos

SEA Strategy

Channel Management

Performance Optimization

Budget Forecasting

Testing & Innovation

Tracking & Analytics

Campaign Collaboration

Market Analysis

Herramientas

Google Ads

Microsoft Ads

Descripción del empleo

Shape the future of performance marketing with us!

You know how to turn data into successful campaigns and want to drive profitable e-commerce growth with your SEA expertise? Then take ownership of our search advertising channels and bring our performance to the next level!

TASKS WITH IMPACT

• SEA Strategy & Channel Management: You take ownership of the strategic and operational management and continuous development of our SEA channels (Google Ads and Microsoft Ads), with a focus on Search and Shopping.


• Performance Optimization: You analyze key performance indicators, optimize campaigns, bidding strategies and automation, and identify opportunities to increase revenue, profitability and new customer acquisition.


• Budget Planning & Forecasting: You manage budget allocation efficiently, develop forecasts and derive data-driven recommendations to achieve our growth targets.


• Testing & Innovation: You develop structured testing strategies for creatives, audiences, landing pages and bidding approaches, evaluate their effectiveness and scale successful initiatives.


• Tracking & Analytics: You collaborate closely with our BI, Data and Tech teams to ensure high tracking and data quality while continuously improving the foundation for reliable performance analysis.


• Campaign Management & Collaboration: You work closely with E-Commerce, CRM, MarTech and the Campaign Team to coordinate cross-channel marketing initiatives and define requirements for creative assets and campaign content.


• Market & Competitor Analysis: You monitor market developments, platform trends and competitor activities, translating insights into actionable optimization and growth initiatives.

Your Skills

• You bring several years of professional experience in Search Engine Advertising (SEA), ideally within a dynamic e-commerce environment, and have independently managed complex campaigns and budgets.


• You have extensive expertise in Google Ads and Microsoft Ads, along with a strong understanding of campaign structures, bidding strategies and performance optimization.


• You demonstrate excellent analytical skills, advanced proficiency in Excel and solid knowledge of tracking, attribution and data-driven performance measurement.


• You have a strong commercial mindset, understand business dynamics and translate data-driven insights into concrete measures to improve efficiency and profitability.


• You work in a structured, independent and solution-oriented manner, demonstrate a proactive, hands‑on mentality and enjoy collaborating with cross-functional teams to drive innovative ideas forward.

DOES THIS SOUND LIKE YOU?

We look forward to hearing from you!

About Parfumdreams And Parfümerie Akzente

Shape the world of beauty with us at parfumdreams and Parfümerie Akzente!

Do you love luxurious fragrances, international beauty brands, the latest makeup trends, and the special magic that our products bring? Then parfumdreams is the perfect place for you!

As one of the leading online platforms for fragrances and cosmetics, operating in numerous countries and offering a portfolio of over 600 brands, we bring exclusive niche fragrances and beauty trends from around the world to our customers, quickly, stylishly, and with genuine passion.

Our offering is complemented by first-class service and exceptional customer care in our renowned Parfümerie Akzente stores, always with one goal in mind: enhancing our customers' well‑being.

The position is based at parfumdreams / Parfümerie Akzente in Heilbronn, Germany. We operate a hybrid working model and value personal collaboration on‑site. At the same time, we also welcome applications from candidates who prefer to work remotely.

PART OF THE DOUGLAS GROUP

parfumdreams and Parfümerie Akzente are part of the DOUGLAS Group, Europe's leading omnichannel premium beauty retailer.

The DOUGLAS Group inspires customers to express their own unique sense of beauty, offering a curated selection of fragrances, makeup, skincare, haircare, accessories, and beauty services.

With its strong omnichannel positioning, the Group combines digital expertise, leading brands, and a physical retail presence within an international premium beauty environment.

As a result, parfumdreams combines the reach and strength of an established European market leader with the agility, specialization, and customer focus of a strong beauty and e-commerce brand.

As an international employer, we are committed to equal opportunities and diversity. We therefore welcome applications from mothers, fathers, people with disabilities, and members of the LGBTQIA+ community. Please feel free to let us know if you would like us to use gender-neutral pronouns, require barrier-free access to our offices, or need additional time during the application process.