Senior Sales & Go-to-Market Lead

Brighter AI Technologies GmbH; Berlin; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Flat hierarchies

Learning budget

Public transport subsidy

Urban Sports Club discount

Loft-office in central Berlin

Flexible hours

Job summary

Join is seeking a Senior Sales & Go-to-Market Lead to translate the global Data and AI Services strategy into actionable sales execution. You will own strategic opportunities and drive direct, channel, and partner-led motions across multiple routes to market.

You will build, coach, and lead a four-person Sales & GTM team, aligning with Global Business Development, Partners, and Product to accelerate growth. The role requires strong leadership and a data-driven approach.

Qualifications

• Substantial experience in B2B software sales.
• Proven track record of leading and developing sales teams.
• Demonstrated success scaling revenue and managing complex deals.
• Experience with AI, computer vision, or video analytics products.
• Experience building repeatable sales processes and using structured methodologies.
• Strong technical curiosity; ability to turn complex tech into a business case.
• Strong coaching, communication, and cross-functional collaboration skills.
• Good experience with software selling frameworks and methodologies.
• Fluency in English.

Responsibilities

• Translate global DAS strategy into actionable sales and go-to-market plans.
• Develop and execute sales motions across direct and channel routes to market.
• Own and drive a portfolio of own strategic sales opportunities.
• Identify opportunities to improve sales coverage, routes to market and commercial execution.
• Develop scalable GTM plays for priority industries, use cases, customer segments and partners.
• Build strong working relationships with Milestone Sales, Channel Managers, Resellers and System Integrators.
• You will lead, coach and develop our current Sales & GTM team of four.
• Establish clear objectives, KPIs, priorities and performance management across the function.
• Drive pipeline quality, opportunity progression and conversion.
• Provide structured market and sales feedback to Global Business Development & Strategy and relevant functions.

Skills

B2B software sales

Sales team leadership

Revenue scaling

AI / computer vision

Sales process design

Technical business case

Cross-functional collaboration

Sales frameworks

English fluency

Job description

WHO ARE WE LOOKING FOR:

We are looking for a Senior Sales & Go-to-Market Lead to translate the global Data and AI Services commercial strategy into effective sales execution and scalable go-to-market activities.

You will lead the development and execution of repeatable direct, partner-led and channel sales motions, market-entry approaches, and commercial initiatives across the Data and AI Services portfolio, including brighter AI's anonymization solutions. You will own strategic sales opportunities and lead the Sales & GTM function.

You will manage and develop a team, creating clear priorities, accountability, and effective ways of working. You will work closely with Global Business Development & Strategy, Milestone Sales, Partners, Product and Commercial Enablement to accelerate growth across Data and AI Services.

YOUR ROLE AND RESPONSIBILITIES:

• Translate global DAS strategy into actionable sales and go-to-market plans.
• Develop and execute sales motions across direct and channel routes to market.
• Own and drive a portfolio of own strategic sales opportunities.
• Identify opportunities to improve sales coverage, routes to market and commercial execution.
• Develop scalable GTM plays for priority industries, use cases, customer segments and partners.
• Build strong working relationships with Milestone Sales, Channel Managers, Resellers and System Integrators.
• You will lead, coach and develop our current Sales & GTM team of four.
• Establish clear objectives, KPIs, priorities and performance management across the function.
• Drive pipeline quality, opportunity progression and conversion.
• Provide structured market and sales feedback to Global Business Development & Strategy and relevant functions.

IN ORDER FOR YOU TO BE SUCCESSFUL, YOU BRING:

• Substantial experience in B2B software sales, including experience leading and developing sales teams.
• Demonstrated success scaling revenue and managing complex deals (multi-stakeholder, technical audiences, 2-6-month cycles).
• Experience with AI, computer vision, or video analytics products.
• Experience building repeatable sales processes and using a structured sales methodology to improve pipeline management and forecast accuracy.
• Strong technical curiosity; the ability to turn complex technology into a clear business case for customers and partners.
• Strong coaching, communication, and cross-functional collaboration skills; you build high-performance teams.
• Good Experience with Software selling frameworks and methodologies
• Fluency in English.

WHAT WE OFFER:

• Friendly cooperation at eye level - We live and breathe flat hierarchies with a positive feedback culture.
• Innovation where it matters - A challenging position in a company that is changing the world of video data: With you we will make history.
• Creative and entrepreneurial playground - Get a chance to be your own master, define your own tasks, actively contribute and implement your ideas. Grow yourself and grow the success of the company with direct influence from day one.
• Team spirit celebrates diversity - Numerous events to get to know the teams-
• Flexible working hours - Trust-based and goal-oriented working culture.
• Benefits to smooth your ride in life - Public transport ticket with a 50% subsidy and a huge discount on Urban Sports Club memberships.
• Boost your learning - we'll fund it - We offer a generous learning budget so you can improve your skills.
• Loft-office in central Berlin - With free drinks and a large balcony with barbecue.

WHY YOU SHOULD WORK HERE:

We are a diverse, ambitious team with a great passion for data privacy, generative AI and the future of video intelligence. Our office is in the heart of Berlin, one of the coolest, most vibrant cities worldwide. We enjoy teamwork and celebrating successes together.