Senior Sales & Go-to-Market Lead

Brighter AI Technologies GmbH; Berlin; On-site; EUR 120,000 - 190,000; Full time

Benefits offered by this job

Flat hierarchies and feedback culture

Learning budget

Flexible working hours

Public transport subsidy

Urban Sports Club discounts

Loft-office in central Berlin

Job summary

Brighter AI is seeking a Senior Sales & Go-to-Market Lead to translate the global Data and AI Services strategy into effective sales execution and scalable GTM activities. You will lead direct, partner-led, and channel motions across the portfolio including anonymization solutions.

You will manage and develop a four-person Sales & GTM team, set clear KPIs, and collaborate with Global Business Development, Milestone Sales, Partners, Product and Enablement to accelerate growth in Berlin and beyond.

Qualifications

• Proven record in leading and developing B2B software sales teams.
• Experience scaling revenue with multi-stakeholder deals and longer cycles.
• Background in AI, computer vision, or video analytics is highly desirable.
• Ability to translate complex tech into clear business value for customers and partners.

Responsibilities

• Translate global Data and AI Services strategy into actionable GTM plans.
• Develop and execute direct, partner-led and channel sales motions.
• Own and drive a portfolio of strategic sales opportunities.
• Lead, coach and develop the Sales & GTM team of four.
• Establish objectives, KPIs and performance management across the function.
• Drive pipeline quality and opportunity progression.

Skills

B2B software sales

Sales team leadership

Go-to-Market strategy

Channel and partner sales

AI / data services

Forecasting and pipeline mgmt

English fluency

Education

Bachelor's degree or equivalent

Tools

CRM systems

Sales enablement tools

Job description

WHO ARE WE LOOKING FOR:

We are looking for a Senior Sales & Go-to-Market Lead to translate the global Data and AI Services commercial strategy into effective sales execution and scalable go-to-market activities.

You will lead the development and execution of repeatable direct, partner-led and channel sales motions, market-entry approaches, and commercial initiatives across the Data and AI Services portfolio, including brighter AI’s anonymization solutions. You will own strategic sales opportunities and lead the Sales & GTM function.

You will manage and develop a team, creating clear priorities, accountability, and effective ways of working. You will work closely with Global Business Development & Strategy, Milestone Sales, Partners, Product and Commercial Enablement to accelerate growth across Data and AI Services.

YOUR ROLE AND RESPONSIBILITIES:

• Translate global DAS strategy into actionable sales and go-to-market plans.
• Develop and execute sales motions across direct and channel routes to market.
• Own and drive a portfolio of own strategic sales opportunities.
• Identify opportunities to improve sales coverage, routes to market and commercial execution.
• Develop scalable GTM plays for priority industries, use cases, customer segments and partners.
• Build strong working relationships with Milestone Sales, Channel Managers, Resellers and System Integrators.
• You will lead, coach and develop our current Sales & GTM team of four.
• Establish clear objectives, KPIs, priorities and performance management across the function.
• Drive pipeline quality, opportunity progression and conversion.
• Provide structured market and sales feedback to Global Business Development & Strategy and relevant functions.

IN ORDER FOR YOU TO BE SUCCESSFUL, YOU BRING:

• Substantial experience in B2B software sales, including experience leading and developing sales teams.
• Demonstrated success scaling revenue and managing complex deals (multi-stakeholder, technical audiences, 2–6-month cycles).
• Experience with AI, computer vision, or video analytics products.
• Experience building repeatable sales processes and using a structured sales methodology to improve pipeline management and forecast accuracy.
• Strong technical curiosity; the ability to turn complex technology into a clear business case for customers and partners.
• Strong coaching, communication, and cross-functional collaboration skills; you build high-performance teams.
• Good Experience with Software selling frameworks and methodologies
• Fluency in English.

WHAT WE OFFER:

• Friendly cooperation at eye level - We live and breathe flat hierarchies with a positive feedback culture.
• Innovation where it matters - A challenging position in a company that is changing the world of video data: With you we will make history.
• Creative and entrepreneurial playground - Get a chance to be your own master, define your own tasks, actively contribute and implement your ideas. Grow yourself and grow the success of the company with direct influence from day one.
• Team spirit celebrates diversity - Numerous events to get to know the teams-
• Flexible working hours - Trust-based and goal-oriented working culture.
• Benefits to smooth your ride in life - Public transport ticket with a 50% subsidy and a huge discount on Urban Sports Club memberships.
• Boost your learning – we’ll fund it - We offer a generous learning budget so you can improve your skills.
• Loft-office in central Berlin - With free drinks and a large balcony with barbecue.

WHY YOU SHOULD WORK HERE:

We are a diverse, ambitious team with a great passion for data privacy, generative AI and the future of video intelligence. Our office is in the heart of Berlin, one of the coolest, most vibrant cities worldwide. We enjoy teamwork and celebrating successes together. If you are looking for a new challenge with real impact from day one.