Senior Marketing Manager

Joybuy; Berlin; Vor Ort; EUR 90.000 - 135.000; Vollzeit

Zusammenfassung

Joybuy in Berlin leads a platform-side trade marketing role focused on category growth across EMEA. You will own end-to-end strategy and operations for the 3C category, building category trade rules and merchant-incentive systems to drive category GMV and marketplace health.

You will manage budgets, design campaigns, and collaborate with merchants to elevate category performance across multiple European markets.

Qualifikationen

• 8 years e-commerce platform-side trade marketing / category operation experience.
• Familiar with EMEA cross-border e-commerce ecosystem; selective distribution knowledge is preferred.
• Solid understanding of platform merchant incentive systems, category trade marketing budget operation and large-scale platform campaign models.
• Proven track record of driving category GMV growth and merchant ecosystem upgrading through trade marketing strategies and budget operation.
• Strong data analysis and business insight, capable of locating core problems and outputting actionable optimization plans.
• Business fluent in English; European language (DE/FR/ES/IT) proficiency is a plus.
• Excellent cross-team collaboration and project management skills, able to handle multi-country project delivery in a fast-paced platform environment.

Aufgaben

• Develop annual trade marketing roadmaps and category growth strategies cross EMEA.
• Build brand tiering around supplier status and tiered merchant incentives.
• Own category promotion calendar and launch customized campaigns to drive GMV.
• Manage EMEA category trade marketing budget and ROI analysis.
• Drive merchant cooperation with core brand merchants and promotions.
• Monitor industry insights and adapt category strategies dynamically.
• Collaborate with cross-functional teams and deliver performance reports.

Kenntnisse

Data analysis

Category growth

Budget management

Cross-functional collaboration

Strategic planning

Jobbeschreibung

Job Summary:

This is a platform-side trade marketing role focused on category growth, and the role owns end-to-end trade marketing strategy and operation for our EMEA 3C category. You will build category trade rules, design merchant incentive mechanisms, manage category marketing budget, and launch platform-level category campaigns to drive category GMV expansion, merchant activity improvement and sustainable ecosystem growth across EMEA markets.

Key Responsibilities:

• Category Trade Strategy & System Building Develop annual trade marketing roadmaps and category growth strategies cross EMEA. Build brand tiering around authorized versus grey market status, including tiered merchant incentives, category subsidy rules and differentiated growth policies for flagship brands, mid-tier sellers and new merchants, to activate the overall category merchant ecosystem.
• Category Campaign Planning & Execution Own the category promotion calendar aligned with EMEA key shopping nodes based on the campaign calendar and local seasonal sales. Combine platform traffic resources and category-exclusive trade benefits to launch customized category campaigns, boost overall category transaction volume, penetration and user consumption scale.
• Category Trade Marketing Budget & ROI Management Independently manage EMEA category trade marketing budget, complete scientific budget allocation by country, merchant tier and campaign scenario. Standardize subsidy specifications, track full-cycle fund investment and output, conduct closed-loop ROI analysis, optimize budget structure, and improve the overall utilization efficiency of category trade resources.
• Key Merchant Trade Cooperation & Category Value Delivery Drive in-depth trade cooperation with core brand merchants (e.g., Mattel and top-tier consumer goods brands). Negotiate joint promotion plans, platform resource support and merchant matching investment. Empower key merchants with category-exclusive activities and product strategies to lift their conversion and sales, so as to strengthen platform category scale and user stickiness.
• Industry Insight & Competitive Strategy Iteration Continuously monitor EMEA competing platforms’ category trade policies, merchant incentive rules and campaign gameplay. Analyze local market consumption characteristics, iterate our category trade strategies dynamically, and maintain the platform’s competitiveness in merchant attraction and category transaction scale.Track sample redemption, shade finder or size guide engagement, return rate by promo type, aged inventory turns.
• Data-driven Category Growth Optimization Track core category metrics including GMV, transaction volume, merchant activity, new seller growth, conversion rate and traffic efficiency. Identify growth bottlenecks and incremental opportunities via data analysis, and launch targeted trade marketing optimization solutions to drive steady improvement of category scale and quality.
• Cross-functional Collaboration & Business Review Collaborate with traffic operation, merchant operation, product, regional and compliance teams to ensure smooth policy and campaign implementation. Deliver weekly/monthly/quarterly category trade performance reports and business reviews to support data-based strategic decisions.

Job Requirements:

• 8 years e-commerce platform-side trade marketing / category operation experience, familiar with EMEA cross-border e-commerce ecosystem; selective distribution knowlege is preferred;
• Solid understanding of platform merchant incentive systems, category trade marketing budget operation and large-scale platform campaign models, with the ability to independently build category trade growth systems;
• Proven track record of driving category GMV growth and merchant ecosystem upgrading through trade marketing strategies and budget operation;
• Strong data analysis and business insight, capable of locating core problems and outputting actionable optimization plans;
• Business fluent in English; European language (DE/FR/ES/IT) proficiency is a plus;
• Excellent cross-team collaboration and project management skills, able to handle multi-country project delivery in a fast-paced platform environment.