Senior Retail Activation Specialist

Dyson; Köln; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading technology company in Cologne seeks a Retail Activation Specialist to manage merchandising strategies and consumer experiences at Points of Sale. This role involves collaboration with various stakeholders to develop and implement effective marketing solutions. The ideal candidate will possess strong project management and communication skills, alongside a passion for retail and brand building. A driver's license and readiness to travel are also required. Join us in creating impactful consumer interactions through innovative merchandising solutions.

Leistungen

Comprehensive financial benefits

Lifestyle benefits

Health benefits

Qualifikationen

• Experience in Retail/Visual Merchandising combining both theoretical and practical backgrounds.
• Ability to manage project changes flexibly whilst focusing on brand targets.
• Drivers license and readiness to travel (minimum 25%).

Aufgaben

• Plan and develop merchandising strategies aligned with company objectives.
• Negotiate prices, quantities, and timescales with suppliers.
• Manage POS projects from requirements to execution.
• Develop consumer engagement methods at events.
• Evaluate results, calculate ROI, and share insights across regions.

Kenntnisse

Project management

Planning skills

Team collaboration

Retail/Visual Merchandising

Strong communication skills

Creative thinking

Fluency in German

Fluency in English

Jobbeschreibung

About Dyson

Dyson is growing rapidly and our ambition is huge: more categories, more markets and more employees. Our technology is unique and complex, so it's up to us to explain it clearly. By working with our own internal teams, directly with engineers and the entire company, we create inspiring communications that showcase our technology. Our business strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create authentic customer and consumer experiences that are unique to Dyson.

About the role

The Retail Activation Specialist primary objective is to create and ensure the best consumer experience at the Point of Sale (POS) regarding the right look and feel conform the Merchandising guidelines at every physical POS. Supporting the Senior Trade Marketing Manager in development and implementation of a UX concept in DACH Retail. You will have the responsibility to:

• Plan and develop merchandising strategies that balance customers’ expectations and company’s objectives. Analyze sales figures, customers reactions and market trends to anticipate product needs and plan product ranges/stock
• Collaborate with suppliers, distributors and analysts to negotiate prices, quantities and timescales. Produce layout plans for stores and maintain store shelves and inventory
• Project management and POS rollouts from customer requirement to finished execution, ensure quality of deliverables, within time and cost
• Develop activation methods: how to engage best with consumers, what works at events for consumers to experience and understand our products
• Plan, execute and measure the results, calculate the ROI and share reports / learnings / best practices within DACH, UK and other countries

About you

• Work independently and collaboratively
• An organised, engaged, creative, quick thinking and alert person with the potential to generate and stimulate ideas and opportunities
• Strong project management and planning skills
• Qualified and experienced in Retail/ Visual Merchandising combining theoretical with practical experience (brand, agency, marketing, sales)
• Exceptional team player with credibility and integrity to earn peer, senior management and cross-functional team confidence quickly, who is flexible and willing to go beyond job description
• Strong organization skills and flexibility
• A great passion for brand building and retail go to market planning
• Proven ability to juggle a large workload, set appropriate priorities and someone who is focused on delivering to plan
• Understands to manage changes in requirements with flexibility whilst relentlessly pushing for brand targets. Excels in crisis.
• Specialist in technical skills
• Proven track record in project management
• Native in German
• English fluent: written & spoken
• Strong communicative and commercial skills
• Drivers License
• Readiness to travel (min. 25%)

Benefits

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Working Policy

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement. Our working policy is based on 5 days/week in our office in Cologne.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.