Senior Regional Marketing Specialist – DACH (m/w/d)

Aptean; Deutschland; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Aptean sucht einen erfahrenen Senior Regional Marketing Specialist, der integrierte Marketingprogramme für die DACH-Region leitet. Diese Rolle erfordert eine strategische Denkweise, hervorragende Fähigkeiten in der Kampagnenplanung und die Fähigkeit, cross-funktionale Initiativen zu führen. Ideal für jemanden mit einem starken Hintergrund im B2B-Marketing und Erfahrung in der Verwendung moderner Marketing-Tools.

Leistungen

Flexibles Arbeitsumfeld

Individuelle Entwicklungsmöglichkeiten

Attraktive soziale Leistungen

Qualifikationen

• Mindestens 5 Jahre Erfahrung im B2B-Marketing.
• Erfahrung in integrierter Kampagnenausführung und ABM-Strategie.
• Fließende Deutschkenntnisse und ein gutes Englischniveau erforderlich.

Aufgaben

• Leitung der Planung und Ausführung von Kampagnen in der DACH-Region.
• Aufbau von mehrkanaligen Programmen zur Unterstützung des Markenwachstums.
• Überwachung der Kampagnenleistung in Bezug auf Konversion und Kosten-Effizienz.

Kenntnisse

B2B-Marketing

Kampagnenplanung

Kundenmarketing

CRM-Tools

Analytisches Denken

Tools

Marketo

Salesforce

Jobbeschreibung

Overview

Location: Remote

Are you ready for what’s next, now?

TRASER Software liefert eine komplett digitale Plattform für die Prozesse im Land- & Baumaschinenhandel und sorgt für optimale Vernetzung. Ob TRADE, SERVICE oder RENTAL – mit TRASER 365 liefern wir digitale Power für ALLES im Land- und Baumaschinenhandel. Von ERP bis Mobile Apps.

Team: EMEA Field Marketing

As a Senior Regional Marketing Specialist, you play a pivotal role in driving integrated marketing programs across the DACH region. You lead the planning and execution of campaigns that support brand, new logo acquisition and customer expansion, while also contributing to a high-performing, collaborative team culture.

Core Responsibilities

Integrated Campaign, ABM & Customer Marketing Leadership

• Build and deliver full-funnel, multi-channel programs aligned to NSS (new logo) and IBS (install base) goals
• Plan and execute 1-to-Many and 1-Few ABM campaigns tailored to key verticals and buying stages
• Drive customer marketing initiatives to support retention, advocacy, and cross-sell/upsell opportunities
• Collaborate with global and regional teams to localise and activate compelling content across paid social, email, events, and web

Brand & Enablement Integration

• Ensure brand consistency and alignment across all campaign touchpoints and assets
• Partner with PMM and content teams to bring the Aptean story to life in a way that resonates with DACH audiences
• Support ADRs, sales and customer-facing teams with campaign enablement materials, messaging guides, and activation toolkits
• Contribute to internal enablement efforts to ensure alignment and readiness across marketing, sales, and customer success

Digital & AI-Enabled Execution

• Champion the use of AI tools to enhance campaign speed, quality, and personalisation
• Use marketing platforms (e.g. Marketo, 6Sense, Salesforce) to enable smart targeting, tracking, and optimisation
• Promote digital fluency and data-driven decision-making across the team

Campaign Measurement & Optimisation

• Monitor campaign performance with a focus on conversion, cost-efficiency, and pipeline contribution
• Ensure accurate tracking and reporting across Salesforce and Marketo, supporting data hygiene and integrity
• Test and refine messaging and tactics based on engagement metrics and sales feedback

Team Enablement & Culture Building

• Share best practices and lead knowledge-sharing sessions to upskill peers
• Act as a digital sparring partner and mentor to junior team members
• Foster a collaborative, outcome-oriented culture aligned with Aptean’s values

Success Profile

You are a strategic, hands-on marketer with a strong grasp of integrated campaign planning, ABM, customer marketing, and brand enablement. You’re comfortable leading cross-functional initiatives, influencing stakeholders, and using data to drive decisions. You bring a growth mindset, a collaborative spirit, and a passion for delivering measurable impact.

Experience & Skills

• 5+ years in B2B marketing, ideally in tech, SaaS, or ERP/finance sectors
• Proven success in integrated campaign execution, ABM strategy, and customer marketing
• Strong command of marketing automation and CRM tools (e.g. Marketo, Salesforce)
• Experience in brand alignment and sales enablement within campaign contexts
• Excellent project management and stakeholder communication skills
• Analytical mindset with a focus on performance and ROI
• Experience mentoring or supporting junior marketers is a plus
• Fluent German and a good level of English are required.

Our Offer

• Open company, open books, open doors
• OKR-based management, agile tools, and high-end technology
• Top equipment for flexible work (laptop, smartphone)
• JobRad, JobTicket, parking, and corporate benefits
• Attractive social benefits
• Individual development opportunities
• Latest Microsoft technologies
• Active involvement in shaping our company culture

About Aptean

At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean’ s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean’ s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over10,000
highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.

“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” –
TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can
succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs
allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.