Senior Publisher Manager for Adsession

TalentIn; Berlin; Hybrid; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

An innovative firm is seeking a skilled professional to spearhead their experimentation strategy and data analysis efforts. This role involves developing structured testing methodologies to optimize media performance and drive strategic decision-making. Collaborating closely with marketing analytics and data science teams, you will analyze results to provide actionable insights that enhance marketing effectiveness. With a flexible hybrid working model and a focus on continuous learning, this position offers a unique opportunity to shape the future of marketing measurement in a dynamic environment.

Leistungen

Flexible hybrid working model

Remote work from abroad for up to 30 days

27 vacation days per year

Relocation assistance

Access to family services

Health and wellbeing options

Mental health support and coaching

Qualifikationen

• 5+ years of experience in marketing analytics and media measurement.
• Hands-on expertise in incrementality testing and causal inference.

Aufgaben

• Develop and lead a structured testing strategy for paid media.
• Analyse experiment results for statistical significance and impact.

Kenntnisse

Marketing Measurement

Incrementality Testing

Causal Inference

Data Analysis

A/B Testing

SQL

Python

R

Statistical Modelling

Communication Skills

Ausbildung

Bachelor's Degree in Marketing, Data Science, or related field

Master's Degree (preferred)

Tools

SQL

Python

R

Jobbeschreibung

Zuletzt aktualisiert: vor 23 Stunden

• Gesponsert

Stellenbeschreibung

Experimentation Strategy & Test Design

• Develop and lead a structured testing strategy for paid media ensuring experiments provide insights into incrementality, efficiency, and channel optimisation.
• Design and implement causal inference methodologies including A/B tests, holdouts, and time-based experiments across major platforms such as Google, Meta, TikTok, Programmatic, etc.
• Partner with Marketing Analytics and Data Science teams to integrate best practices in media measurement, attribution, and statistical modelling.
• Stay ahead of emerging trends in marketing measurement and experimentation to ensure our testing framework evolves with industry advancements.

Data Analysis & Business Insights

• Analyse experiment results to determine statistical significance, incremental impact, and long-term value for brand awareness, consideration, and conversion outcomes.
• Develop frameworks for aggregating test results, benchmarking, and meta-analysis to drive strategic decision-making.
• Collaborate with marketing and media teams to translate test findings into actionable insights that optimise media spend and performance.
• Communicate data-driven recommendations to influence budget allocation and investment strategies.

Testing Roadmap & Knowledge Management

• Develop a prioritised testing roadmap aligned with marketing objectives, budget cycles, and innovation needs.
• Maintain a centralised knowledge hub for past experiments, key learnings, and best practices, ensuring consistent methodologies across teams.
• Educate stakeholders on incrementality measurement, attribution models, and the difference between platform-reported results and true business impact.

Qualifications :

• Expertise in marketing measurement and experimentation with hands-on experience in incrementality testing, causal inference, and media analytics.
• 5 years of experience in marketing analytics, media measurement, or data science, preferably within digital marketing, media agencies, or ad tech.
• Strong knowledge of A/B testing, lift studies, regression modelling, and advanced measurement techniques.
• Experience working with large-scale paid media data across performance and brand marketing campaigns.
• Proficiency in SQL, Python, R, or similar analytics tools (a strong plus).
• Excellent communication skills with the ability to translate complex data into clear business recommendations for senior stakeholders.

Additional Information :

Benefits

• Flexible hybrid working model allowing for 60% (or more) remote work each week, tailored by each team for optimal collaboration.
• Opportunity to work remotely from abroad for up to 30 working days each year.
• Starting with 27 vacation days per year.
• Available relocation assistance, subject to prior agreement.
• Access to family services including counselling and support.
• A variety of health and wellbeing options, including access to Wellhub.
• Comprehensive mental health support and coaching.

Application Details

• Start date : As of now
• Working time : Fulltime
• Application documents : CV
• Remote Work : Employment Type : Fulltime

Key Skills

Laboratory Experience, Mammalian Cell Culture, Biochemistry, Assays, Protein Purification, Research Experience, Next Generation Sequencing, Research & Development, cGMP, Cell Culture, Molecular Biology, Flow Cytometry

• Experience : years
• Vacancy : 1