Senior Program Manager - Content Experimentation (all genders)

Stryker Corporation; Berlin; Hybrid; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

An innovative company is looking for a strategic Content Experimentation Program Manager to lead data-driven initiatives in content creation. This role is essential for enhancing audience engagement through effective content strategies and experimentation. You'll collaborate with various teams to optimize content formats and themes, ensuring they resonate with fashion, beauty, and lifestyle enthusiasts. If you're passionate about content innovation and thrive in a fast-paced environment, this opportunity could be your next big step in a dynamic industry.

Leistungen

Employee shares program

40% off fashion and beauty products

2 paid volunteering days per year

Hybrid working model with 60% remote work

Work from abroad for up to 30 days annually

27 days of vacation

Relocation assistance

Family services and counseling

Health and wellbeing options

Mental health support

Qualifikationen

• Experience managing content experimentation and analyzing performance data.
• Strong understanding of storytelling and content formats.

Aufgaben

• Lead and manage content experimentation initiatives across various formats.
• Collaborate with analytics teams to derive actionable insights from data.

Kenntnisse

Content Performance Analysis

Data-Driven Decision Making

Cross-Functional Collaboration

Content Experimentation

Project Management

Storytelling

Ausbildung

Bachelor's Degree in Marketing, Communications, or related field

5+ years of experience in digital or media environments

Tools

Google Analytics 4 (GA4)

Looker

Social Media Platforms (TikTok, YouTube, Instagram)

Jobbeschreibung

ABOUT THE ROLE AND THE TEAM

Zalando's Inspiration and Entertainment venture is seeking a strategic and data-driven Content Experimentation Program Manager to lead innovative content experimentation across our Entertainment initiatives. The new Content Lab is responsible for Zalando Originals, Brand, and Creator content. This role is pivotal in ensuring our content programming teams create and source content that seamlessly integrates inspiration and entertainment into the shopping journey for fashion, beauty, and lifestyle enthusiasts.

In this role, you'll own and coordinate content experimentation initiatives across formats, focusing on metrics that reveal true engagement. Your coordination, execution, and insights will be key to refining our content strategy, aligning with broader goals, and maximizing impact. Your mission is to support the development of best-in-class content strategies and entertainment experiences through content growth and engagement.

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING):

1. Lead Content Experimentation: Manage and drive the content experiment roadmap to evaluate the impact of various content formats, authors, sources, and themes, ensuring alignment with Zalando's strategic goals for audience engagement.
2. Data-Driven Optimization: Collaborate with experimentation, product, and analytics teams to analyze user, creator, and content data, deriving actionable insights to support the Content Lab. Play a crucial role in refining the content mix to enhance effectiveness in capturing and retaining audience attention.
3. Cross-functional Collaboration: Partner with teams across content innovation, creator management, and insights to integrate experimentation outcomes into broader strategies.
4. Establish and Maintain Testing Frameworks: Manage scalable frameworks for ongoing experimentation, ensuring clear methodologies to evaluate content success.
5. Guide and Report on Experiment Outcomes: Track and report key metrics, providing insights and recommendations to stakeholders for informed decision-making.
6. Provide Continuous Feedback: Act as a liaison between content and internal teams, establishing processes for feedback on content needs, trends, and workflow improvements.
7. Build Scalable Workflows: Develop scalable processes for content experiments, reporting, and supply that can be implemented across multiple markets.
8. Support Content Innovation: Contribute to identifying new content formats and themes, shaping a distinctive, data-informed entertainment strategy that resonates with our audience.

WE'D LOVE TO MEET YOU IF

1. You're a content analyst at heart: You understand storytelling, formats, and platforms, and have worked with content performance data (from TikTok, YouTube, Instagram, GA4, Looker, or similar) to influence strategy and growth opportunities.
2. You have at least 5 years of proven experience in digital or media environments, preferably in fashion, beauty, or lifestyle sectors. You are experienced in managing content experimentation, setting up, executing, and analyzing content experiments to identify growth opportunities.
3. You excel at cross-functional collaboration, working comfortably with diverse teams to align goals and share outcomes that drive content strategy.
4. You are organized, detail-oriented, and an effective communicator, capable of managing complex initiatives with clear timelines and stakeholder transparency.
5. You are data-savvy with a strategic mindset, skilled in interpreting data to inform content strategy and experimentation.
6. You thrive in fast-paced, multi-project environments, balancing priorities and coordinating across teams to ensure timely delivery.
7. You are passionate about content innovation, staying ahead of trends and experimenting with new ways to engage audiences.

If you believe you have what it takes, we encourage you to apply, even if you don't meet every requirement. You may be the right fit for this or other roles!

OUR OFFER:

Zalando offers a range of benefits. Ask your Talent Acquisition Partner for details:

• Employee shares program
• 40% off fashion and beauty products, 30% off Zalando Lounge, discounts from external partners
• 2 paid volunteering days per year
• Hybrid working model with 60% remote work per week
• Work from abroad for up to 30 days annually
• Starting with 27 days of vacation
• Relocation assistance (subject to agreement)
• Family services, counseling, health and wellbeing options (including Gympass), mental health support

Learn more about Zalando and our values:

https://jobs.zalando.com/en/?gh_src=22377bdd1us

INCLUSIVE BY DESIGN

Zalando is committed to inclusivity. We assess candidates solely on qualifications, merit, and business needs, welcoming applications from all backgrounds. Please inform us of any accommodations needed during the hiring process. Learn more about our diversity and inclusion strategies:

• do.BETTER - Diversity & Inclusion Strategy
• Employee Resource Groups