(Senior) Product Marketing Manager (f/m/d)

Your Mission

As a Product Marketing Manager at Predium, you will play a pivotal role in driving our go-to-market (GTM) strategy, ensuring our products resonate with our customers, and enabling internal teams to effectively communicate our value propositions. You will bridge the gap between product, marketing, and sales, translating complex technical concepts into compelling, customer-centric messaging and campaigns.

Your Responsibilities

1. Develop and execute product marketing strategies, including ICP and persona research, product positioning, and messaging frameworks.
2. Plan and manage large-scale GTM campaigns for product launches, working cross-functionally with marketing, product, and sales teams.
3. Craft persuasive and engaging content, including blogs, explainer video scripts, sales pitch materials, and more.
4. Drive enablement initiatives across the organization, ensuring sales and customer-facing teams are well-equipped with the right tools and messaging.
5. Analyze market trends, customer insights, and competitive intelligence to refine our product marketing approach.

Your Profile

1. 2+ years of experience in a Product Marketing role at a B2B SaaS company (ideally in a team of 2+ marketers), with a strong understanding of the SaaS business model.
2. Proven experience in leading GTM strategies and executing cross-channel campaigns for product launches.
3. Strong writing and storytelling skills with the ability to translate technical concepts into clear and compelling content.
4. Experience working with traditional German customers/companies, with a deep understanding of market nuances.
5. Highly organized, strategic thinker with a customer-centric mindset and strong stakeholder management skills.

1. Experience as the sole Product Marketing Manager in a startup environment.
2. Background in Climate Tech, real estate, or working in international markets.

Why Predium?

1. Your Benefits: Enjoy an attractive membership with Wellpass, a subsidy for your job ticket, and free snacks and beverages in the office.
2. Your Vacation: Take advantage of 30 paid vacation days per year.
3. Your Flexibility: Embrace the flexibility to work from home, our beautiful office in the heart of Werksviertel, or even on a workation. We highly value a hybrid way of working.
4. Your Equipment: Work with the latest technology and digital tools. Choose your preferred equipment and work environment.
5. Your Events: Experience unforgettable company and team events that not only strengthen bonds but also provide loads of fun and inspiration. From co-operative outdoor activities to legendary parties – there’s something for everyone!
6. Your Team: Join our diverse and highly motivated team, and actively shape our unique company culture. We believe that a diverse workplace makes us stronger.