OverviewKeysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
About the TeamESI Group-now part of
Keysight Technologies' Simulation & Test division-is a global, cross-functional group of five Product Marketing Managers who partner closely with Product Management (Paris region) and worldwide Sales & Customer Success teams. Together, we turn cutting-edge predictive-physics software into customer value for automotive, land-transportation, aerospace & defense, and heavy-industry leaders.
About the RoleAs a
Senior Product Marketing Manager - CAE/Simulation Market Strategy, you will own the end-to-end market story for one of our flagship simulation portfolios. You will craft compelling positioning and competitive differentiation, translate technical capabilities into business outcomes, and equip go-to-market teams with the narratives, assets, and insights they need to win.
Responsibilities- Shape the Narrative - Define, document, and evangelize clear positioning, messaging, and competitive differentiation across the organization.
- Enable GTM Success - Plan and create high-impact enablement assets (value demonstrators, webinars, social posts, conference presentations, technical papers) that accelerate pipeline creation and deal velocity.
- Lead Competitive & Win/Loss Analysis - Identify why we win, where we lose, and how we can outmaneuver competitors; translate findings into actionable strategies for Sales and Product Management.
- Drive Customer Insight Loops - Conduct internal and external interviews to validate market problems, test messages, and refine the go-to-market approach.
- Foster Community - Build and nurture customer communities in partnership with regional Customer Success teams to amplify advocacy and feedback.
- Champion Cross-Functional Alignment - Act as the connective tissue between Product Management, Engineering, Sales, and Global Marketing to ensure unified execution.
QualificationsThis role is best suited for a seasoned professional with deep familiarity with simulation tools, market dynamics, and value-driven messaging in an industrial or automotive setting.
Required Qualifications- Bachelor's degree in Engineering, Computer Science, Physics, or a related technical field.
- Extensive background in a technical or engineering environment (e.g., CAE, simulation, virtual prototyping) with proven ability to translate complex technology into customer value.
- Track record in product marketing, strategy, or product management within the automotive sector.
- Deep understanding of the CAE simulation competitive landscape.
- Demonstrated mastery of core B2B marketing disciplines: positioning, messaging, content creation, and sales enablement.
- C2-level English written and verbal communication skills.
Desired Qualifications- Experience marketing software/SaaS solutions in adjacent industries (aerospace & defense, heavy machinery, electronics).
- Familiarity with modern digital-marketing tools (marketing automation, ABM platforms, social analytics).
- Prior success in building customer or developer communities.
- Demonstrated ability to "think differently" and champion innovation in go-to-market strategy.
- Fluency in French is nice to have.
PLEASE NOTE: While this position can be performed remotely from within the EU or the UK, candidates must hold a valid work permit for their country of residence. We have a strong preference for candidates based in Germany, Belgium, Romania, Denmark, Spain, or Italy. Please note that full on-site presence will be required during the onboarding period.Careers Privacy Statement
***Keysight is an Equal Opportunity Employer.***