Senior Product Marketing Manager - CAE/Simulation Market Strategy

Keysight Technologies; Bochum; Hybrid; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

A leading company in technology innovation seeks a Senior Product Marketing Manager for their CAE/Simulation Market Strategy. This role involves crafting compelling narratives, enabling go-to-market success, and engaging with cross-functional teams to drive product value. Ideal candidates possess an engineering background and extensive product marketing experience in the automotive sector.

Qualifikationen

• Extensive background in CAE, simulation, or engineering environments.
• Track record in product marketing or strategy in the automotive sector.
• Deep understanding of CAE simulation competitive landscape.

Aufgaben

• Define and document positioning, messaging, and competitive differentiation.
• Plan and create high-impact enablement assets.
• Conduct customer insight loops to validate market problems.

Kenntnisse

Market dynamics

Value-driven messaging

B2B marketing disciplines

Fluency in English

Ausbildung

Bachelor’s degree in Engineering, Computer Science, Physics

Tools

Digital marketing tools

Jobbeschreibung

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Overview

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Overview

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

About The Team

ESI Group—now part of Keysight Technologies’ Simulation & Test division—is a global, cross‑functional group of five ProductMarketingManagers who partner closely with ProductManagement (Paris region) and worldwide Sales & CustomerSuccess teams. Together, we turn cutting‑edge predictive‑physics software into customer value for automotive, land‑transportation, aerospace & defense, and heavy‑industry leaders.

About The Role

As a Senior Product Marketing Manager - CAE/Simulation Market Strategy, you will own the end‑to‑end market story for one of our flagship simulation portfolios. You will craft compelling positioning and competitive differentiation, translate technical capabilities into business outcomes, and equip go‑to‑market teams with the narratives, assets, and insights they need to win.

Responsibilities

• Shape the Narrative - Define, document, and evangelize clear positioning, messaging, and competitive differentiation across the organization.
• Enable GTM Success - Plan and create high‑impact enablement assets (value demonstrators, webinars, social posts, conference presentations, technical papers) that accelerate pipeline creation and deal velocity.
• Lead Competitive & Win/Loss Analysis - Identify why we win, where we lose, and how we can outmaneuver competitors; translate findings into actionable strategies for Sales and ProductManagement.
• Drive Customer Insight Loops - Conduct internal and external interviews to validate market problems, test messages, and refine the go‑to‑market approach.
• Foster Community - Build and nurture customer communities in partnership with regional CustomerSuccess teams to amplify advocacy and feedback.
• Champion Cross‑Functional Alignment - Act as the connective tissue between ProductManagement, Engineering, Sales, and Global Marketing to ensure unified execution.
  
  

Qualifications

This role is best suited for a seasoned professional with deep familiarity with simulation tools, market dynamics, and value-driven messaging in an industrial or automotive setting.

Required Qualifications

• Bachelor’s degree in Engineering, Computer Science, Physics, or a related technical field.
• Extensive background in a technical or engineering environment (e.g., CAE, simulation, virtual prototyping) with proven ability to translate complex technology into customer value.
• Track record in product marketing, strategy, or product management within the automotive sector.
• Deep understanding of the CAE simulation competitive landscape.
• Demonstrated mastery of core B2B marketing disciplines: positioning, messaging, content creation, and sales enablement.
• C2‑level English written and verbal communication skills.
  
  

Desired Qualifications

• Experience marketing software/SaaS solutions in adjacent industries (aerospace & defense, heavy machinery, electronics).
• Familiarity with modern digital‑marketing tools (marketing automation, ABM platforms, social analytics).
• Prior success in building customer or developer communities.
• Demonstrated ability to “think differently” and champion innovation in go‑to‑market strategy.
• Fluency in French is nice to have.
  
  

PLEASE NOTE: While this position can be performed remotely from within the EU or the UK, candidates must hold a valid work permit for their country of residence. We have a strong preference for candidates based in Germany, Belgium, Romania, Denmark, Spain, or Italy. Please note that full on-site presence will be required during the onboarding period.

Careers Privacy Statement

***Keysight is an Equal Opportunity Employer.***

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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