Senior Product Marketing Manager (all genders)

HeyJobs GmbH; Berlin; Vor Ort; EUR 70.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen Senior Product Marketing Manager, um die Zukunft des Recruitings zu gestalten. In dieser Schlüsselposition sind Sie verantwortlich für die Entwicklung von Marketingstrategien und die Erstellung von überzeugenden Inhalten, die mit den Bedürfnissen der Zielgruppe übereinstimmen. Sie arbeiten eng mit funktionsübergreifenden Teams zusammen, um Produkteinführungen zu planen und durchzuführen. Diese Rolle bietet nicht nur die Möglichkeit, in einem dynamischen Umfeld zu arbeiten, sondern auch persönliche Entwicklungschancen in einem Unternehmen, das Vielfalt und Inklusion schätzt.

Leistungen

28 Urlaubstage plus 1 zusätzlicher Tag

3 Wochen Remote-Arbeit pro Jahr

1 Monat bezahlter Sabbatical alle 3 Jahre

500€ Bildungsbudget

10 kostenlose Coaching-Sitzungen für mentale Gesundheit

Urban Sports Club Mitgliedschaft

Frisches Obst und Getränke

Hochwertige Büros mit moderner Ausstattung

Qualifikationen

• Mindestens 4 Jahre Erfahrung im Produktmarketing und B2B-Produktlaunch.
• Starke Fähigkeiten im Schreiben und Erstellen von Inhalten.

Aufgaben

• Verantwortlich für Messaging und Positionierung der HeyJobs-Produkte.
• Erstellung von Marketingmaterialien und Durchführung von Kampagnen.

Kenntnisse

B2B Produktmarketing

Content Creation

Projektmanagement

Datenanalyse

Kundenorientierung

Fließend in Deutsch und Englisch

Tools

Adobe Creative Suite

Canva

GenAI Tools

Jobbeschreibung

Our vision is to create a better future for businesses and talent - one hire at a time. We’re driven by our winning aspiration : to be the #1 provider of hires for our core customers, making this vision a reality.

To do this, we need you and your talents on our team. Become a part of HeyJobs and shape the future of recruiting with us! Join the HeyVolution!

For 8 years, we've been revolutionizing the recruitment market with our AI-based job platform. Our technology simplifies the path to a new job like never before and helps companies solve their skilled labor shortages.

With over 4,700 satisfied clients, including 8 of the top 10 largest employers in Germany and Austria, leading companies rely on HeyJobs for their recruiting. Last year alone, we helped over 100,000 people find their new jobs. Already, more than 1% of all hires occur through the HeyJobs platform.

We offer you an influential role in a fast-growing company :

As a Senior Product Marketing Manager, you will play a critical role in shaping the messaging, positioning, and go-to-market strategies for our HeyJobs products. You will be responsible for crafting value-driven marketing content that resonates with our target audience, driving successful product launches and campaigns.

In this role, you can earn an annual target salary between 70..000 €.

Your personal development and promotion opportunities are also guaranteed with us.

How you can contribute to HeyJobs

Product Messaging & Value Propositions : Refine messaging and value propositions for the HeyJobs product suite, aligning with customer pain points and market needs, while crafting compelling narratives that highlight benefits and differentiation.

Product Launches & Go-To-Market Strategies : Collaborate with cross-functional teams (Product, Sales) to plan and execute product launches, drive awareness, adoption, and engagement through targeted campaigns, and support the product bundling strategy with aligned content and messaging across touchpoints.

Marketing Collateral & Content Creation : Create high-quality marketing materials (website copy, brochures, recruiter portal content), oversee the creation of clear and relevant educational content, and design / manage content using tools like Adobe Creative Suite, Canva, or similar platforms.

Customer-Centric Marketing : Collaborate with the Go-To-Market and Product Teams to align marketing content with customer pain points and ensure materials address the needs and preferences of our Ideal Customer Profiles (ICPs).

Data-Driven Optimization : Analyze campaign and content effectiveness using data to drive decisions and refine strategies.

Project & Stakeholder Management : Manage multiple projects, collaborating with internal stakeholders (Product, Sales, Marketing), and ensure timely, high-quality delivery of marketing initiatives while balancing priorities.

What sets you up for success

Experience : At least 4 years of experience in product marketing, with hands-on expertise in B2B product launches, go-to-market strategies, and supporting bundling strategies or subscription-based pricing models.

Content Creation : Strong writing, editing, and storytelling skills to produce compelling, clear content and impactful value propositions.

Marketing Tools : Proficient in tools like Canva, Adobe Creative Suite, and GenAI tools to optimize marketing efforts.

Project Management : Excellent organizational skills, able to manage multiple projects, deadlines, and cross-functional collaboration.

Customer-Centric Approach : Strong understanding of customer personas, pain points, and journey mapping.

Language skills : Fluent in both German and English (written and spoken).

What you will love about us

• People & Values : We treat people in the way people should be treated, we bring out the best in everyone, we put our people first.
• Transparent Communication & Recognition : Monthly All-Hands meetings, Q&A sessions with our Founders, and dedicated Slack channels for sharing updates and keep everyone connected.
• Work-Life Balance : 28 holidays
• plus 1 additional day p.a., 3 weeks work from anywhere per year and a 1-month paid sabbatical
• every 3 years, flexible work hours.
• Growing individually and as a team : 7 step career framework, bi-yearly performance reviews, 3 days of yearly educational leave & 500€ budget
• We take care of your health : 10 free nilo.health coaching sessions per year for your mental health & Urban Sports Club membership program.
• Events & Feel Good initiatives : Fresh fruit, great drinks, company-wide end of year event, quarterly team events & plenty of feel good initiatives.
• Great offices with high quality equipment : High-quality equipment tailored to your department, including a MacBook or ThinkPad, screen for home office + additional hardware; HQ Berlin (Kreuzberg, Paul-Lincke-Ufer) and HeyHub Cologne (Design Offices Gereon), all with standing desks, hybrid set-up meeting rooms & AC - good public transport connections & great lunch options.

At HeyJobs diversity and inclusion is key to creating a culture attracting the best talent and ultimately leading to achieving our vision. Together, we are 30 different nations, 45% women and 50% female leaders.

We are explicitly not hiring anyone who discriminates on the basis of religion, national origin, gender-identity, sexual orientation, age, marital status, or any other aspect that makes you. We encourage individuals from LGBTQIA+ and other underrepresented groups to apply.

We are proud to have been continuously ranked as one of Berlin's best tech employers!

See for yourself : Top Startup Employer (German), Kununu, Glassdoor, Top 25 LinkedIn Startups

• offers may differ for international hubs and for employment status