Senior Product Marketing Manager

At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM

Tide is the leading business financial platform founded in the UK, empowering over 1,000,000 small businesses to grow and succeed. Now expanding in Germany, Tide offers innovative financial tools and services to sole proprietors, freelancers, and SMEs. Our mission is to save business owners time and money, enabling them to focus on what they do best - running their business.

You’ll be joining a dedicated and dynamic team focused on driving Tide’s market success in Germany. The Tide Germany team is in an exciting growth phase, bringing together professionals with deep expertise in fintech, product development, and local market dynamics. As part of this expanding team, you’ll have the unique opportunity to shape Tide’s presence in Germany, working collaboratively to deliver innovative solutions for small business owners. This is your chance to play a pivotal role in establishing the foundation for our long-term success in this key market.

ABOUT THE ROLE

We are seeking an exceptional Senior Product Marketing Manager to drive the growth of Tide’s business accounts and payment solutions in Germany. In this pivotal role, you will lead product growth initiatives, leveraging analytics, customer insights, and market trends to position Tide as a leading financial partner for small businesses in Germany.

As the Senior Product Marketing Manager, you will have end-to-end accountability for German revenues, working closely with our Product, Engineering, and Marketing teams. Reporting directly to the Country Managing Director, your expertise in the German market, customer behavior, and regulatory landscape will be instrumental in shaping Tide’s offering and driving strategic growth.

Some of the things you’ll be doing:

• Revenue Ownership: Take ownership for driving revenue growth across product lines in Germany. Develop and execute strategies to meet revenue targets, working closely with cross-functional teams to ensure alignment between product offerings, pricing, and go-to-market initiatives.
• Local Market Expertise:Collaborate with the product research teams to conduct local market research to uncover customer needs, analyse competitive dynamics, and identify market opportunities. Translate these insights into actionable strategies to enhance Tide’s product offerings.
• Product Localization and Development:Collaborate with global product managers to design and launch products tailored to the German market. Lead initiatives to ensure local relevance and compliance, while maintaining alignment with Tide’s global vision.
• Marketing and Sales Strategy:Work with regional marketing teams todevelop and refine marketing and sales strategies for marketing the products in the German market. Monitor performance metrics and adapt plans to ensure we meet and exceed growth targets.
• Content and Collateral Creation: Produce high-quality marketing and customer-facing materials, ensuring they are compliant with German regulations and resonate with local audiences.
• Operational Readiness and Go-Live Support: Partner with the Operations team to ensure seamless product launches, from final QA testing to internal training and ongoing support for new features.
• Cross-Functional Collaboration: Act as the central point of contact between global and local teams, driving alignment and ensuring projects are delivered efficiently.

WHAT WE ARE LOOKING FOR

• You have 7+ years' relevant product marketing experience ideally within the SME, SaaS, or fintech industries. Experience with banking or payment solutions for SMEs is highly desirable.
• You excel at developing and executing product marketing strategies that deliver measurable business impact. You’re not afraid to roll up your sleeves and remove blockers.
• You have very strong project management skills and can foster collaboration with teams outside of your direct control by building strong relationships.
• You’re well versed in product analytics, and can use data to drive decisions within product marketing campaigns and follow it up with actions to constantly improve on product acquisition and engagement goals.
• You’ve worked across multiple markets, navigating the complexities of global product development with a keen understanding of localization requirements.
• You’re comfortable working in a fast-moving company where priorities can change and processes may need to be created from scratch.
• You’re a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution.

WHAT YOU WILL GET IN RETURN

• 25 days of paid leave per year
• Additional 3 days of paid leave for volunteering or L&D
• We invest in your development with professional L&D budget
• Share options
• Statutory Health Insurance
• Statutory Pension contribution
• Extended Parental Leave
• Mental health support through Plumm
• A one-off home office budget
• Work and travel globally - up to 90 days per country outside of your home country
• Team socials
• Sabbatical Leave
• Option to take your your work device as your own (eligibility applies)

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model thatsupports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

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