Senior Product Manager | SEO Product Lead

Atolls; Berlin; Remote; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Diversity and Inclusion programs

Flexible working hours

Employee wellness initiatives

Job summary

A leading shopping platform is seeking a Senior Product Manager | SEO Product Lead to join its team. This role focuses on driving organic growth and enhancing user engagement through effective SEO strategies. The ideal candidate will have over 4 years of experience in product management, a strong understanding of SEO, and proven skills in data analysis and agile methodologies. The company values an inclusive culture where all employees can thrive and has a remote-friendly work environment.

Qualifications

• 4+ years of experience as a Product Manager focused on growth and SEO.
• Strong understanding of SEO fundamentals and how they intersect with product dynamics.
• Proven ability to translate ambiguous opportunities into clear initiatives.

Responsibilities

• Define and drive organic product strategy for attracting traffic.
• Map user journeys to optimize engagement and sign-up rates.
• Lead improvements in SEO foundations and content quality.

Skills

Product Management

SEO Fundamentals

Data Analysis

Agile Methodologies

Communication Skills

Job description

Overview

Senior Product Manager | SEO Product Lead — At Atolls

Join to apply for the Senior Product Manager | SEO Product Lead role at Atolls. At Atolls, we are the world’s largest community-driven shopping platform, active in 20+ markets. We help millions make smarter spending decisions across discovery, evaluation, and (re-)purchase by connecting people with the right brands and retailers. Our 1,000+ team across 10 countries builds products used every day at global scale, where you’ll have real ownership and see your impact.

About This Role: We are looking for a Product Manager – Organic Growth (SEO) to join our Growth & Member Activation team in Berlin. You will drive sustainable, high-intent traffic and convert organic visitors into active members by delivering valuable, trustworthy, and seamless discovery experiences. As a Product Manager focused on organic growth, you will define and execute the product vision for SEO-driven journeys—from search intent to real member value.

Your contributions will help shape how millions of consumers interact with our platforms, guiding them to make smart, fair, and rewarding choices.

Responsibilities

• Define and Drive Organic Product Strategy
• Own the product vision for organic traffic growth, aligned with company goals around growth, activation, and member value
• Translate SEO opportunities into a prioritized product roadmap with clear problem statements, hypotheses, and success metrics
• Focus on outcomes such as traffic quality, CTR, engagement, signup conversion, and activation — not rankings alone

• Lead Discovery for Organic User Journeys
• Understand searcher intent across key verticals and savings-related use cases
• Map end-to-end journeys from keyword → RLP/category → signup → first value (cashback or coupon usage)
• Validate ideas through user research, data analysis, and experimentation

• Shape and Scale SEO Foundations
• Own and iterate on RLP and category page templates
• Drive scalable on-page SEO improvements, including metadata, internal linking, structured data, and content patterns
• Partner with engineering to improve crawlability, indexation, faceted navigation, and overall SEO hygiene

• Strengthen Content Quality and Trust (EEAT)
• Collaborate with SEO and Content teams to reinforce authorship, editorial signals, and review/rating components
• Help define “helpful content” patterns that genuinely solve user problems around savings and cashback

• Optimize Lead Generation and Activation from Organic Traffic
• Build and optimize leadgen entry points across RLPs and content pages
• Experiment with CTAs, banners, layouts, and messaging to improve signup and activation rates
• Reduce friction in signup and onboarding journeys for new organic visitors

• Measure What Matters
• Define, track, and communicate clear KPIs and guardrails for organic growth
• Monitor organic sessions, new users, CTR, engagement, signup conversion, activation rate, and time to first value

• Run a Strong Product Delivery Process
• Work closely with your squad to define clear requirements and acceptance criteria
• Manage dependencies early with platform and infrastructure teams
• Lead thoughtful rollouts and A/B experiments with robust measurement and learnings

• Communicate with Clarity and Confidence
• Write concise strategy documents, PRDs, and decision memos
• Present trade-offs, insights, and recommendations to senior and C-level stakeholders
• Keep teams and leaders aligned on goals, progress, and learnings

Your Profile

• 4+ years of experience as a Product Manager working on growth, SEO, marketplaces, or content-heavy consumer products
• Strong understanding of SEO fundamentals and how they intersect with product, UX, and engineering
• Proven experience translating ambiguous opportunities into clear product initiatives and roadmaps
• Comfort working with data: defining metrics, analyzing performance, and running experiments
• Experience collaborating closely with Engineering, Design, Content, SEO, and Data teams
• Strong problem-solving skills with a structured, hypothesis-driven mindset
• Excellent written and verbal communication skills, with the ability to influence stakeholders
• Experience working in Agile product teams
• Fluency in written and spoken English

• Bonus points if you have:
• Experience working on large-scale SEO landing pages, category pages, or programmatic SEO
• Hands-on experience with experimentation frameworks and A/B testing
• Familiarity with structured data, internal linking strategies, and faceted navigation
• Experience in e-commerce, savings, cashback, or comparison platforms
• Experience presenting product strategy to senior leadership

Our Hiring Process

• TA Call: Meet one of our Talent Experts and get to know Atolls better.
• Technical Round: Focus on the technical aspects of the role (Through a Live Case), and meet your potential manager.
• Final Round: Meet other Atollians. It varies from 1 to 3 interviews.
• Some processes might slightly change according to needs

Application Information

Ready to apply? Be part of a destination where your work helps millions of people make better decisions every day. One focused application is all we need. If you truly fit more than one role, you’re welcome to apply to up to three. This helps us match you with the right opportunity faster. We review every application with equal care and will reach out if your profile aligns. Apply now with your CV in English.

• Portfolios, writing samples, or certifications may be requested based on the role.

At Atolls, we want to ensure that all employees can thrive in an inclusive environment. Our employment opportunities are open to every gender, race, religion, age, sexual orientation, ability, place of origin, or socioeconomic status. We remain committed to a culture of diversity, equity and belonging, where all employees are welcomed, respected, connected, and engaged.