Senior Product Manager (m/f/d)

About HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy, HOLY Hydration, and HOLY Iced Tea, you get amazing taste while maintaining a good conscience - for your body & the environment.
• Already more than 1,000,000 customers: Started in a shared apartment, since April 2021, we have already saved over 30 million plastic bottles - and our community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than 100M€ in revenue exclusively online. Now, we are on the journey to become a Global Omnichannel brand from a pure D2C model.
• We are still just getting started: Supported by renowned investors & partners, we aim to revolutionize the soft drink industry. Healthier, tastier & more sustainable. Our team of 80+ people aims high (Coca-Cola, we're coming for you!).

About the Position

As a Senior Product Manager at HOLY, you'll lead our beverage portfolio into the next phase of growth as we expand from pure D2C into an omnichannel brand. Your mission: Drive innovation through new flavors, formats, and product lines while building scalable systems for global expansion.

YOUR RESPONSIBILITIES

• Lead end-to-end development of new powders and future product lines—from concept to launch—always keeping the HOLY customer at the center
• Drive innovation cycles for new flavors and limited drops by leveraging customer insights, feedback, and market trends—ensuring a strong and balanced flavor portfolio that combines best-selling core SKUs with exciting seasonal and limited-time launches.
• Define and prioritize the product roadmap with a clear focus on taste, experience, and brand fit—ensuring every product is something our Squad loves

• Manage HOLY’s entire product system: Categories, flavors and formats, balancing
• Balance simplicity and excitement—reducing internal complexity while offering customers variety and surprise
• Support hardware and merch development (e.g. bottles) that enhances the product experience, usability, and brand love

• Ensure every product is safe, compliant, and ready for launch across new countries and retail environments
• Work with external labs, legal counsel, and certification bodies to meet labeling, ingredient, and regulatory standards—ensuring the customer experience is smooth and trustworthy
• Develop scalable internal processes to handle formulation constraints, risk assessments, and compliance documentation

• Collaborate with SCM, Ops, and Finance to align product specs with sourcing, cost, and margin targets—without compromising customer satisfaction
• Ensure all documentation (BOMs, tech packs, product specs) is complete and accurate so the customer gets what they expect, every time
• Continuously improve based on customer data, reviews, and post-launch feedback—turning learnings into product iterations and enhancements

About You

• You’re obsessed with the customer. You care about taste, feedback, unboxing, delight—and you design every product detail with the user in mind
• You’re a product operator. You know how to turn loose ideas into structured roadmaps, timelines, and flawless launches
• You balance art and science. You bring strong intuition for trends and taste, backed by rigorous testing and planning
• You move fast and thoughtfully. You’re comfortable juggling timelines and trade-offs, but you never lose sight of quality
• You’re collaborative to the core. You love bringing people together—from flavor houses to co-man partners to legal—and aligning them behind great products

WHAT YOU BRING

• 4+ years in product management/development in food, beverage, or consumer goods
• Experience developing taste-first products with flavor houses, labs, or co-mans
• Strong understanding of hardware (e.g. bottles, packaging) and modular product systems
• Familiarity with regulatory topicsin EU markets (UK, DACH a bonus)
• Excellent project management and communication skills
• Fluent in English;German is a plus
• Bonus: You love customer research and actively use feedback, surveys, or reviews to improve products
• Massive customer impact: Your work will shape what hundreds of thousands of people drink every day
• Creative freedom: We value bold ideas and fast iteration—especially if they start with the customer
• High ownership: You’ll drive projects from start to finish with a high degree of autonomy
• Ambitious, down-to-earth team: Collaborate with kind, sharp people who really care
• Modern setup: Berlin Mitte office, flexible hours, remote-friendly culture
• Competitive comp + equity: You’ll be part of HOLY’s success story
• A product worth building: Just check ourreviews —peoplereally love this stuff

The Process

• Intro Call: 30-min chat with Luca, our Sr. Talent Partner
• Hiring Manager Interview: Deep dive into your experience and approach
• Case Study: We’ll give you a real challenge from our world
• On-Site Interview: Meet the team and present your work
• Founder Chat: A final vibes check with Fredi, one of our founders/Co-CEOs
• Offer: If we’re aligned, you’ll get an offer—then let’s build together