(Senior) Product Manager (all genders)

HRS GmbH; Berlin; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen (Senior) Produktmanager für Engagement & Retention, um Benutzeraktivität und Loyalität über digitale Produkte zu steigern. In dieser spannenden Rolle arbeiten Sie in einem dynamischen, funktionsübergreifenden Team, das sich auf die Verbesserung der Benutzererfahrung konzentriert. Sie werden kreative, datengestützte Lösungen entwickeln, um die Benutzerbindung zu maximieren und die Nutzung der Plattformen zu fördern. Wenn Sie eine Leidenschaft für Benutzerverhalten und agile Produktentwicklung haben, ist dies die perfekte Gelegenheit, um in einem zukunftsorientierten Umfeld zu wachsen.

Leistungen

Jährlicher Bonus

Vollständige Arbeitsausstattung

Mobility Incentives

Qualifikationen

• Erfahrung im Produktmanagement mit Fokus auf Benutzerengagement und -bindung.
• Starke analytische Fähigkeiten zur Datenanalyse und Erfolgsmessung.

Aufgaben

• Entwicklung der Produktstrategie für Benutzerengagement und -bindung.
• Zusammenarbeit mit CRM, Daten, Design und Engineering zur Optimierung der Benutzererfahrung.

Kenntnisse

Produktmanagement

Analytische Fähigkeiten

CRM-Plattformen (Braze)

Benutzerengagement

Kundenorientierte Denkweise

Stakeholder-Management

Agile Produktentwicklung

Fließend in Deutsch und Englisch

Tools

Braze

Empfehlungsmaschinen

Jobbeschreibung

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The HRS Business Travel Club (BTC) is the business unit behind the transformation of HRS.de and HOTEL.DE, evolving them into much more than just hotel booking platforms. BTC provides individual business travelers and SMEs with exclusive services that redefine the travel experience, enhancing loyalty, driving growth, and ensuring long-term profitability.

By strengthening the brand-customer relationship and unlocking new opportunities through optimized supplier management, BTC plays a key role in HRS’s DACH market strategy. The unit focuses on disrupting the traditional hotel and workplace supply chain, merging e-commerce with a next-generation business travel experience.

POSITION

As a (Senior) Product Manager for Engagement & Retention, your mission is to drive user activity, loyalty, and lifetime value across BTC’s digital products - helping position HRS as a leader in the evolving business travel space.

You’ll lead a highly cross-functional team focused on activating, engaging, and retaining users across our platforms (HRS.de, HRS.com, and HOTEL.de), ensuring our products are not just visited, but continuously used and loved.

Operating at the intersection of product, design, engineering, data, CRM, and marketing, you’ll blend creativity with analytics to craft compelling, data-driven experiences that keep users coming back. Your impact will be felt in every stage of the customer journey.

CHALLENGE

• Own and evolve the product strategy and roadmap for user engagement and retention across web and mobile.
• Partner with CRM,data, design, and engineering to ideate, build, and scale impactful opportunities.
• Use data to deeply understand user behavior, identify friction points, and uncover retention drivers.
• Design and optimize user journeys, onboarding flows, campaigns, and touchpoints to boost engagement and reduce churn.
• Leverage Braze to deliver personalized lifecycle messaging across channels (on-site, app, email, push).
• Work with our recommendation engine to tailor experiences and content based on user behavior and preferences.
• Champion a test-and-learn culture - drive A/B testing and rapid experimentation to validate ideas and maximize performance.
• Align product efforts closely with marketing strategies to ensure consistent and compelling user experiences.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...

• Proven experience in product management, with a focus on user engagement, retention, or growth - ideally in a fast-paced digital environment.
• Strong analytical skills - confident working with data to extract insights, define success metrics, and measure impact.
• Hands-on experience with CRM platforms, particularly Braze is a plus
• Familiarity with recommendation engines or personalization platforms, and how they can enhance user experience and performance.
• A customer-first mindset, combined with sharp product instincts and execution skills.
• Experience driving cross-functional teams and coordinating multiple stakeholders toward a shared goal.
• Excellent communication and stakeholder management skills, both verbal and written.
• Passion for user behavior, experimentation, and agile product development.Fluent in German and English, verbally and written.

PERSPECTIVE

Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay.

Our entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.

LOCATION, MOBILITY, INCENTIVE

The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multi-year bonus.