Senior PR Manager Sportstyle

PUMA; Deutschland; On-site; EUR 60,000 - 90,000; Full time

Job summary

PUMA is seeking a proactive PR lead for its global Sportstyle team. You will connect global, regional, and local stakeholders to align on PR priorities and drive execution for product launches and collaborations.

You will manage agency partners, lead multi-channel projects, and represent PUMA at major press events, delivering clear insights from media coverage to inform strategy.

Qualifications

• 4–6 years of PR experience in fashion, lifestyle, streetwear or related cultural category.
• Proven experience developing and executing seasonal PR plans.
• Strong project management and ability to manage multiple workstreams and timelines.
• Deep understanding of fashion, streetwear media landscape with established contacts.
• Excellent communication and collaboration, proactive and ownership-focused.
• Fluent in English, written and spoken.

Responsibilities

• Act as the primary PR liaison for the global Sportstyle team, connecting global, regional and local stakeholders and driving alignment on PR priorities.
• Develop and execute global PR plans for key product launches, campaigns, fashion and streetwear collaborations.
• Manage global PR agency partners with clear briefs, strong execution and timely delivery.
• Lead day-to-day project management with paid media partners and strategic media partnerships.
• Represent PR at global press events, activations and industry moments, building relationships with media and cultural stakeholders.
• Support planning and executing global PR and media activations, including launches and seasonal PR calendars.
• Create global media monitoring and reporting, translating coverage into insights and learnings.

Skills

PR experience in fashion

Global PR planning

Media relations

Project management

English fluency

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

YOUR MISSION

• Act as the primary PR liaison for the global Sportstyle team, connecting global, regional and local stakeholders and driving alignment on PR priorities and best practices

• Develop and execute global PR plans for key product launches, campaigns, fashion and streetwear collaborations

• Manage global PR agency partners, ensuring clear briefs, strong execution and timely delivery

• Lead day-to-day project management with paid media partners and strategic media partnerships

• Represent PUMA PR at global press events, activations and key industry moments, building strong relationships with media and cultural stakeholders

• Support the Global PR Lead Sportstyle in planning and executing global PR and media activations, including launch events, and in developing the seasonal PR calendar

• Create global media monitoring and reporting, translating coverage into clear insights and learnings.

YOUR TALENT

• 4–6 years of PR experience in fashion, lifestyle, streetwear or a related cultural category, agency or brand side

• Proven experience developing and executing seasonal PR plans

• Strong project management skills, with the ability to manage multiple workstreams, stakeholders and timelines in a fast-paced, global environment

• Strong understanding of the fashion, streetwear and cultural media landscape, with an established media network

• Excellent communication and collaboration skills, with a proactive, hands-on approach and strong sense of ownership

• Fluent in English, written and spoken.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.