Senior PR Manager Sportstyle

PUMA SE; Deutschland; On-site; EUR 70,000 - 110,000; Full time

Job summary

PUMA SE in Germany is seeking a senior PR professional to lead the Sportstyle communication strategy and align global, regional, and local stakeholders. You will drive PR priorities for launches and collaborations with an energetic, proactive approach.

Responsibilities include developing global PR plans, managing agencies, and representing PUMA at key events. Fluency in English is essential to collaborate across teams and geographies.

Qualifications

• 4–6 years of PR experience in fashion, lifestyle, streetwear or related cultural category.
• Experience developing and executing seasonal PR plans.
• Strong project management with multiple stakeholders in a fast-paced global environment.
• Established media network in fashion, streetwear.
• Excellent communication, proactive and hands-on with ownership.
• Fluent in English, written and spoken.

Responsibilities

• Act as the primary PR liaison for the global Sportstyle team, connecting global, regional and local stakeholders and driving alignment on PR priorities and best practices.
• Develop and execute global PR plans for key product launches, campaigns, fashion and streetwear collaborations.
• Manage global PR agency partners, ensuring clear briefs, strong execution and timely delivery.
• Lead day-to-day project management with paid media partners and strategic media partnerships.
• Represent PUMA PR at global press events, activations and key industry moments, building strong relationships with media and cultural stakeholders.
• Support the Global PR Lead Sportstyle in planning and executing global PR and media activations, including launch events, and in developing the seasonal PR calendar.
• Create global media monitoring and reporting, translating coverage into clear insights and learnings.

Skills

PR strategy

Media relations

Project management

English fluency

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

Applying for a job at PUMA is easy.

YOUR MISSION

• Act as the primary PR liaison for the global Sportstyle team, connecting global, regional and local stakeholders and driving alignment on PR priorities and best practices.
• Develop and execute global PR plans for key product launches, campaigns, fashion and streetwear collaborations.
• Manage global PR agency partners, ensuring clear briefs, strong execution and timely delivery.
• Lead day-to-day project management with paid media partners and strategic media partnerships.
• Represent PUMA PR at global press events, activations and key industry moments, building strong relationships with media and cultural stakeholders.
• Support the Global PR Lead Sportstyle in planning and executing global PR and media activations, including launch events, and in developing the seasonal PR calendar.
• Create global media monitoring and reporting, translating coverage into clear insights and learnings.

YOUR TALENT

• 4–6 years of PR experience in fashion, lifestyle, streetwear or a related cultural category, agency or brand side.
• Proven experience developing and executing seasonal PR plans.
• Strong project management skills, with the ability to manage multiple workstreams, stakeholders and timelines in a fast-paced, global environment.
• Strong understanding of the fashion, streetwear and cultural media landscape, with an established media network.
• Excellent communication and collaboration skills, with a proactive, hands‑on approach and strong sense of ownership.
• Fluent in English, written and spoken.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.