Senior Product Line Manager Sportstyle Apparel

PUMA SE; Deutschland; On-site; EUR 70,000 - 120,000; Full time

Job summary

PUMA SE is seeking a seasoned merchandising professional to shape market-driven product strategies across footwear, apparel and accessories. You will drive go-to-market calendar coordination, develop collection concepts and present strategies to international partners.

With 6+ years in international apparel and strong analytical skills, you will collaborate with Merchandising, Design and Development to reflect market needs and consumer trends, ensuring timely in-store execution and optimal

Qualifications

• Bachelor/Master degree in Fashion Management, Business Administration or Marketing.
• 6+ years of international apparel experience in a similar position with a top tier international sports company or vertical brands.
• Willingness to travel.
• Strong knowledge of sportswear and consumer trends.
• Excellent command of English, both written and spoken.

Responsibilities

• Preparing market- and competitor studies on an international level and analyzing forecasts and sales analyses.
• Developing collection- and marketing strategies for the assigned product lines.
• Cooperating with Merchandising, Design and Development to ensure the final collection reflects market needs.
• Working with Business Unit, footwear, apparel and accessories teams to ensure concept and product coordination across segments.
• Driving the product creation process based on the Go-to-Market calendar.
• Presenting product strategy and product lines to international partner as well as key accounts.
• Planning, coordinating and final checking of the in-store date/product flow.
• Challenging costing to protect margins and quality from design to production release.
• Collaborating in planning sell-in support (catalogue, etc.).
• Participating in market visits, fairs and supplier interactions.

Skills

Analytical skills

Team player

English proficiency

MS Office (Excel, Power Point)

Attention to detail

Education

Bachelor/Master Degree in Fashion Management, Business Administration or Marketing

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

• Preparing market- and competitor studies on an international level as well as analyzing forecasts and sales analyses
• Developing collection- and marketing strategies for the assigned product lines
• Cooperate with Merchandising, Design and Development (PUMA Group Sourcing) to ensure that the final collection is reflecting market needs
• Working closely with Business Unit, footwear, apparel and accessories teams to ensure concept and product coordination across all product segments
• Driving the product creation process based on the Go-to-Market (gtm) calendar
• Presenting product strategy and product lines to international partner as well as key accounts
• Planning, coordinating and final checking of the instore date/product flow
• Checking the final Free on Board-prices considering given target margins
• Constantly challenges the product costing and how costing affects the product quality, margin & net sales from design to phase to production release
• Collaborate in planning the whole sell-in support (catalogue etc.)
• Regularly market visits, fairs and supplier

YOUR TALENT

• Preferably Bachelor/Master Degree in Fashion Management, Business Administration or Marketing
• Minimum 6 years of international apparel experience in a similar position with a top tier international sports company or vertical apparel brands
• Readiness to travel
• Very good knowledge and passion for sportswear and consumer trends
• Strong ability to work in a fast-paced environment dealing with complex processes at the same time
• Team player mentality, high flexibility and open mindedness
• Very strong analytical skills, overall business orientation
• Very good verbal and written language skills in English
• Deep knowledge of MS Office environment (Excel, Power Point, etc.)
• Initiative, energy, passion, eye for details, confident and looking for daily challenges in an international environment
• Experience in women's apparel and a strong understanding of the female consumer would be a plus, while broader apparel experience is equally valued.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers.

The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what's next in both sport and culture.

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.