Senior Player Insights Manager

TN Germany; Berlin; Vor Ort; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

An innovative company in Berlin is seeking a Player Insights Manager to drive research initiatives for their engaging games. This role offers the chance to shape insights that enhance player experiences and improve marketing strategies. You will collaborate with diverse teams to ensure actionable findings are shared across departments. This is a fantastic opportunity to work in a creative environment, where your contributions will directly impact game development and player satisfaction. Join a forward-thinking team that values diversity and encourages continuous learning and development.

Leistungen

Generous relocation package

Education budget

Yoga and mindfulness app

Sports and transport subsidies

Quarterly bonus scheme

German language classes

Work-from-home budget

Extra days off for self-development

Qualifikationen

• Experience in Consumer Insights and brand positioning.
• Proven ability to improve marketing results through insights.

Aufgaben

• Analyze market and competitive landscape for insights.
• Conduct qualitative and quantitative research projects.

Kenntnisse

Consumer Insights

Qualitative Methods

Quantitative Methods

Presentation Skills

Analytical Skills

Ausbildung

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Tools

Survey Design Tools

Data Analysis Software

Jobbeschreibung

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Our Story

At Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, truly collaborative way of working, and the values we strive to live up to every day. We create joyful experiences that awaken our players’ desire to see what happens next. Based in the heart of Berlin, with over 300 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.

At Wooga, player centricity is one of our Values. Our aim with every game and every feature is to provide value to our players, which in return also brings value to Wooga. In order to accomplish this we need to understand our players and have effective processes to incorporate their feedback into our product development and marketing efforts.

As a Player Insights Manager in the Brand & Marketing Team, you will have the exciting opportunity to create and execute research programs for our live and new games, with the aim to offer actionable insights to various stakeholders from different teams. We're seeking someone who is passionate about the idea to level up everything we do by finding new insights and data points to back up our assumptions, as well as defining tools, methodologies and quality standards for the Player Insights craft.

About the role

• Analyze and monitor the market and competitive landscape for actionable insights
• Research plans: Work with stakeholders from different teams to find the answers to their questions
• Methodology mix: Ensure the right methodologies are used at the right time efficiently
• Own qualitative and quantitative research projects for deep audience understanding (surveys, focus groups, interviews, social listening)
• Ensure key findings are shared across teams and departments
• Design surveys and analyze results for actionable insights
• Design, moderate and analyze focus groups, interviews and playtests
• Define and set up tools, methodologies and quality standards for research programs at Wooga. Establish relevant processes
• Continuously explore new ways to improve Player Insights as a craft (tools, methodologies) and identify areas for further research
• Own larger scale projects, like annual player surveys and ongoing motivational player segmentation
• Proactively create and present reports based on existing and ongoing insights, e.g. player sentiment of our games
• Create top-line summary reports and recommendations for teams and senior management

About you

• Relevant experience in Consumer Insights with good knowledge of brand positioning, marketing efficiency and product development
• Proven experience in advising marketing and product teams, and measurably improving marketing and business results through player insights
• High proficiency in qualitative and quantitative methods
• Excellent presentation skills and ability to explain findings to people from different backgrounds and levels, to make them actionable
• Strong business acumen with exceptional analytical skills

Please note: Research has shown that some under-represented groups in the gaming industry (eg: women) tend to apply only if they meet every single requirement. Here at Wooga, the desire to learn and the willingness to solve problems are more important to us than your experience on paper. We encourage you to apply even if you do not think that you tick all the boxes - thinking outside of such boxes and embracing the diversity of mindsets and backgrounds is what we believe makes our teams thrive.

• Shape the future! Challenge the status quo and team up with a diverse group of experts (over 57 nationalities!) working on crafting the world’s best games.
• We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?
• Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.
• Enjoy the yoga, mindfulness app, sports and transport subsidies. And a Purpose Day to donate your time to a worthy cause!
• Participate in the company’s success - we offer a quarterly bonus scheme!
• Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.
• Choose your own equipment and be set up for success! We also provide you with a work-from-home budget, which you can invest in a well-functioning home office setup. We got your back!

At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!