(Senior) Performance Marketing Manager (w/m/d) - hybrid

heo GmbH; Landau an der Isar; Hybrid; EUR 50.000 - 75.000; Vollzeit

Zusammenfassung

Eine innovative Marke im Bereich Popkultur sucht einen engagierten (Senior) Performance Marketing Manager (w/m/d). In dieser Position sind Sie verantwortlich für alle Performance-Marketing-Aktivitäten und tragen zur Akquisition und Engagement von Nutzern bei. Sie haben mindestens 4 Jahre Erfahrung im Marketing und sind versiert in der Planung und Ausführung von Kampagnen in SEA und Paid Social. Flexible Arbeitsmöglichkeiten und eine wertschätzende Unternehmenskultur werden geboten.

Leistungen

Betriebliche Altersvorsorge

Bike-Leasing

Corporate Benefits

Events

Fitness-Angebote

Flexible Arbeitszeiten

Sonderurlaube

Moderne Büroausstattung

Superhelden-Rabatt

Qualifikationen

• Mindestens 4 Jahre Erfahrung im Performance Marketing, idealerweise im E-Commerce oder DTC-Umfeld.
• Erfahrung mit Kampagnenplanung und -durchführung in SEA und Paid Social.
• Kenntnisse in CRO-Prinzipien.

Aufgaben

• Vollständige Verantwortung für alle bezahlten Performance-Kanäle.
• Überwachung und Analyse der Kampagnenleistung.
• Entwicklung und Umsetzung von CRO-Strategien.

Kenntnisse

Performance Marketing

Analytisches Denken

Projektmanagement

Teamarbeit

Fließend Englisch

Jobbeschreibung

About Us

Welcome to heo. Since 1996, we, the 250 employees, have developed heo into a leading international company in the world of pop culture.

A deep-rooted passion has shaped our actions from the very beginning. It means a lot to us to contribute to pop culture. When we feel that same passion in the people we work with every day, we know we are in our element. Going our own way has always been important to us. Being different is an opportunity and a strength for us. We have learned this from the many superheroes. After all, it is only by stepping off the beaten track that new possibilities, secret treasures and new horizons can be discovered.

Would you like to discover treasures and open up new horizons with us? Then join us from 01.01.2026 and shape the future as a

(Senior) Performance Marketing Manager (w/m/d) - hybrid

The position is initially temporary. Permanent employment is possible.

Your Mission And Responsibilities

heo GmbH is a leading international distributor and brand developer in the pop culture and trading card gaming (TCG) space. As the company behind Ultimate Guard, a premium brand dedicated to innovative and high-quality accessories for trading card games, we are passionate about delivering products that protect and elevate the TCG experience.

We are currently seeking a highly skilled and motivated (Senior) Online Marketing Manager to join our team. In this role, you will take full ownership of our performance marketing efforts across multiple channels to drive user acquisition, engagement, and ROI — from strategic planning through to hands-on execution.

• Full strategic and operational responsibility for all paid performance channels, including SEA, Paid Social (e.g., Meta, TikTok), Reddit, Twitch, and Amazon Advertising
• Conceptualization, setup, and continuous optimization of campaigns across the entire funnel
• Development and execution of Conversion Rate Optimization (CRO) strategies
• Monitoring and analyzing campaign performance, deriving actionable insights and optimization measures
• Building and maintaining a solid KPI framework to measure effectiveness and growth
• Collaborating closely with internal teams (e.g., brand, product, creative, e-commerce) to align marketing initiatives
• Staying up to date with digital marketing trends, best practices, and innovations in the TCG and broader e-commerce landscape
• Supporting additional channels such as Affiliate Marketing and Programmatic Display where applicable
  
  

Your Superpowers

• 4+ years of experience in performance marketing, ideally in an e-commerce or DTC environment
• Proven hands-on experience with campaign planning and execution in SEA (Google Ads), Paid Social (Meta, TikTok), Reddit, Twitch, and Amazon Ads
• Solid understanding of CRO principles and implementation tools
• Strong analytical mindset; experience with tracking tools, A/B testing, dashboards, and performance reporting
• Ability to independently build KPI frameworks and define success metrics
• Excellent project management and communication skills; highly organized and self-driven
• Strong team player with a collaborative mindset
• Fluency in English (C1 or above) required; German is a plus
• Familiarity with the TCG (Trading Card Games) universe is a strong advantage
  
  

What´s In It For You

• A respectful and appreciative working culture with real opportunities for development
• Dynamic, multicultural teams and flat hierarchies
• Bright, modern office spaces and flexible remote work options
• Team events from easy to extreme – because work should also be fun
• An exciting, fast-growing international business with room to grow
  
  

Betriebliche Altersvorsorge

Bike-Leasing

Corporate Benefits

Events

Fitness-Angebote

Flexible Arbeitszeiten

Sonderurlaube

state of the art equipment

Superhelden-Rabatt

Join our pop culture heoversum and become part of the team!

explore.heo.com/career

heo GmbH, West Campus 1, 76863 Herxheim, Deutschland