(Senior) Performance Marketing Manager (User Acquisition)

Wolt; Berlin; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

A leading company in the delivery industry is seeking a (Senior) Performance Marketing Manager based in Berlin. This role focuses on online user acquisition strategies in Japan, optimizing marketing campaigns on multiple platforms, and managing substantial budgets. The ideal candidate will have extensive experience in user acquisition and a track record in web/mobile marketing, along with strong analytical skills and the ability to work independently.

Qualifikationen

• 3+ years experience in user acquisition with proven track record.
• Experience in gaming/tech/app/mobile industry.
• Proficient in managing online marketing budgets.

Aufgaben

• Design and manage user acquisition strategies across various platforms.
• Optimize marketing campaigns focusing on KPIs like ROI and CAC.
• Conduct AB testing and performance analysis.

Kenntnisse

Web & Mobile User Acquisition

Paid Online Marketing

Analytical Skills

Project Management

Social Media Advertising

Communication Skills (English and Japanese)

Tools

Microsoft Excel

Google Sheets

Jobbeschreibung

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(Senior) Performance Marketing Manager (User Acquisition), Berlin

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Client:

Location:

Berlin, Germany

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

fe3fa4f626c4

Job Views:

2

Posted:

23.06.2025

Expiry Date:

07.08.2025

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Job Description:

In Wolt, the Central Growth Team is the force driving the entire user funnel from awareness to retention for both new and existing customers as well as our courier partners in our 25 markets. With a strategic mindset, we work to acquire new users as well as make sure our overall funnel is in good shape. Efficiency and incrementally are the key drivers for our marketing decisions.

Our 40+ person Growth Team currently consists of user acquisition specialists, brand performance managers, marketing designers, data scientists and funnel specialists. The people in our team are experts in both digital marketing and analytics, however we are now at a point where we need a top individual to strengthen the team and focus mainly on growing the online marketing investment. The role will be based in Wolts Berlin office and directly report to the Head of Online Marketing.

What youll be doing

• Responsible for our online new user acquisition in Japan and own both planning and execution there
• Design, manage, implement, and execute user acquisition strategies
• Implement, manage and optimize marketing campaigns on both Web & Mobile across Facebook, Google, Paid Social, Ad Networks as well as Programmatic
• Work closely with other members of the Marketing team across all Wolt regions
• Work towards clear marketing KPIs such as ROI, CAC & LTV
• Work closely with the Japanese marketing team, providing input and making sure the central Growth team is aligned with local targets
• Identify top performing partners and channels and build strong relationships
• Proactively conduct continuous AB testing and performance analysis in order to optimize the channel performance
• Implement & Troubleshoot attribution / tracking issues

Our humble expectations

• 3+ years proven track record in Web & Mobile User Acquisition
• You have a background from gaming/tech/app/mobile industry and specific experiences in some subset of Facebook, Google & Programmatic
• Extensive hands-on experience with paid online marketing (either on Ad Manager or FMP), managing & scaling your own budget, in mobile or E-commerce industry
• Demonstrated ability to effectively manage and optimize a monthly acquisition budget across channels and doing in-house media buying
• Solid experience working with web & mobile tracking and analytics
• Detail-oriented with the ability to work independently and manage multiple projects
• Intermediate to advanced knowledge in Microsoft Excel / Google Sheets (e.g vlookup, pivot etc.)
• A passionate and organized self-starter, who doesnt accept the status quo, but always seeks to improve and automate workflows in order to increase performance
• Excellent written and verbal communication skills in English and Japanese