(Senior) Performance Marketing Manager - Social Media (m/f/d)

Invia Flights Germany GmbH; Leipzig; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading company in online travel distribution is seeking a Performance Marketing Manager specialized in social media. This role involves the strategic management of paid channels, data-driven campaign development, and cross-functional collaboration to enhance marketing performance. Candidates should have substantial experience in performance marketing and be proficient in analytical tools.

Leistungen

30 days of paid vacation

Mobile working options

Individual development plans

Food subsidy and free drinks

Company doctor and sports activities

Monthly subsidy of Germany ticket

Qualifikationen

• 3+ years experience in performance marketing with focus on social media.
• Deep understanding of eCommerce and user psychology.
• Business fluent in German and English.

Aufgaben

• Plan and optimize paid social campaigns on Meta, YouTube, TikTok.
• Develop performance strategies focusing on customer journeys.
• Create target groups and meaningful performance reports.

Kenntnisse

Analytical expertise

KPI orientation

Data interpretation

Audience creation

Tools

Google Analytics

Ad Managers

Jobbeschreibung

Introduction

Invia Flights Germany is known for one of the most successful flight portals in Germany -fluege.de. We are part of the Invia Group, a pan-European market leader in online travel distribution, uniting leading travel portals in Europe under one roof. Our vision is to be Germany's first choice for comparing and booking air travel.

We offer our customers a user-friendly and personalised booking experience. We achieve this together with all our employees, who proactively contribute their individual strengths and ideas in a flexible and modern working environment. We attach great importance to a positive and motivating atmosphere in which everyone enjoys coming to work. We take initiative, take responsibility, respect each other, drive change, are inquisitive and develop solutions as a team.

Do you love scalable campaigns, think in data-based and creative marketing logics and take social media performance to the next level? Then you've come to the right place.
As aPerformance Marketing Manager (m/f/d) in Social Media, you will be responsible for the strategic and operational management of our paid channels with a focus on Meta (Facebook, Instagram) and TikTok. You will develop data-driven campaigns along the funnel, optimise them independently and continuously based on clear KPIs and know how to get our offer to the right target group at the right time.

Your tasks

• You plan, implement and independently optimise paid social campaigns with a focus on Meta (Facebook, Instagram), YouTube (Google Ads) and TikTok.
• You develop cross-channel performance strategies with a strong funnel focus (awareness, consideration, conversion, retention).
• You create and test target groups (incl. custom audiences, lookalikes etc.
• You work closely with our data and product team for data-supported campaign management (incl. Google Analytics, UTM tracking, data warehouse connection, CRM).
• You identify, test and implement other platforms and tools in the area of social performance marketing (e.g. Pinterest, LinkedIn, YouTube Ads, Spotify Ads).
• You create meaningful reports and recommendations for budget allocation and performance optimisation.
• You work together in cross-functional teams to develop convincing creatives (video & static) for different funnel phases (using tools such as Canva, Creative Suites, AI etc.).
• You develop high-converting copy for paid social ads along the relevant customer journey - from hook to CTA - and test it systematically as part of A/B tests and CRO measures.

Your profile

• You have at least 3 years of experience in performance marketing with a focus on paid social (Meta, TikTok - ideally also YouTube Ads, Pinterest, LinkedIn).
• You think in terms of customer journeys, funnels and attribution and have a deep understanding of eCommerce, user psychology and digital touchpoints.
• You have in-depth knowledge of target group analysis and audience creation (incl. custom audiences, retargeting logic, etc.).
• You have experience in using tracking tools such as Google Analytics (GA4), common ad managers and ideally data warehouses.
• You have a high level of analytical expertise and KPI orientation - you interpret data confidently and derive concrete measures from it.
• You have an independent, structured way of working and a good feel for performance creatives.
• You are business fluent in German and English.

What we offer

• Onboarding: professional induction, buddy program, welcome week
• Agile Working Environment:active participation in the design of our products and strategy
• Work-Life-Balance: 30 days of paid vacation, mobile working in Germany and worldwide with workflex, sabbatical, HomeOffice Option
• Learning & Development: Individual development plans, coaching, online/offline trainings & workshops, continuous feedback
• Corporate responsibility: certified Climate Partner since 2023
• Food & Beverage: food subsidy, free drinks and food
• Appreciation: length of employment up to 34 vacation days for staying with the company, anniversary bonus, employee referral bonus
• Events: regular team, company and office events
• Well-Being: monthly subsidy of EGYM Wellpass membership, corporate health management, company doctor, sport activities and events, company pension plan
• Diversity: conscious focus on international teams and collaboration
• Mobility: monthly subsidy of Deutschland-Ticket

Your trip to us

Ready for Boarding?
We welcome everyone - no matter who you are or where you come from. We welcome every application. There's room for diversity atfluege.de!
We make your pre-check-in as easy as possible. Simply send us your CV, stating your earliest possible starting date and your salary expectations. We look forward to receiving your documents.If you have any questions, please send us an email [e-mail] deeper insights into our fluege.de working life, follow us onLinkedInand/or Instagram.

Invia Flights Germany GmbH
People & Culture
Dittrichring 18-20
04109 Leipzig

jobs.fluege.de
dach.invia.com