Senior Performance Marketing Manager - PPC (m/f/x)

Scalable GmbH; München; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player in the fintech sector is seeking a Senior Performance Marketing Manager to lead their PPC strategy. This role offers the chance to work with a dynamic team, driving innovative marketing solutions that have a significant impact on customer experience. You will manage substantial marketing budgets, collaborate with various teams, and optimize PPC channels to enhance user acquisition. Join a vibrant and inclusive environment in Munich, where your contributions will shape the future of digital investment services. This is an exciting opportunity to grow in a fast-paced startup atmosphere while enjoying a comprehensive benefits package.

Leistungen

Flexible vacation policy

Free German language classes

Education Budget

Monthly contribution for Jobticket

Relocation support

Latest hardware and tools

Complimentary subscription to PRIME+ Broker

Qualifikationen

• Several years of experience in digital marketing and customer acquisition.
• Exceptional knowledge of PPC channels and analytics platforms.

Aufgaben

• Responsible for strategy, expansion, and budget of PPC channels.
• Collaborate with teams to optimize tracking and attribution setup.
• Drive creative production process based on campaign insights.

Kenntnisse

Digital Marketing

PPC Channels

Analytical Skills

Creative Thinking

Communication Skills

Budget Management

Ausbildung

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Bing Ads

Apple Search Ads

Google Analytics

Adjust

Google Tag Manager

Jobbeschreibung

Senior Performance Marketing Manager - PPC (m/f/x)

• Full-time

Scalable Capital is a leading digital investment platform in Europe. The company empowers everyone to shape their financial future. Scalable Broker makes it easy and affordable for clients to invest professionally in stocks, ETFs and other exchange-traded products and set up savings plans. Scalable Wealth, the digital wealth management service, offers clients professional investment in ETF portfolios and is also adopted as a white-label solution by renowned B2B partners. With the European Investor Exchange (EIX), Scalable Capital offers a stock exchange for retail investors in Europe. Over 27 billion euro is held on the platform by more than one million clients. Scalable Capital was founded in 2014 and employs more than 500 people at its offices in Munich, Berlin, Vienna, and London. Together with the founding and management team around Erik Podzuweit and Florian Prucker, they are working on a new generation of financial services.

Visit our finance blog or check out our Social Media channels to find out what our Expert Teams have to say.

Our Company Values guide us every day in how we work and collaborate. To learn more about them, you can find our values here (English).

Responsibilities:

• You will be responsible for the strategy, expansion and budget of all PPC channels (e.g. Google Ads, Bing Ads, Apple Search Ads etc).
• You will partner closely with the BI and Product team to ensure the maintenance and optimisation of a best in class tracking and attribution setup across all PPC channels.
• You will play a key role in driving and coordinating the creative production process across PPC channels based on campaigns data and insights.
• You will establish an acquisition marketing testing roadmap aimed at continuously increasing campaigns efficiency.
• You will oversee and nurture key strategic marketing partner relationships (i.e. Google, Microsoft, Apple).
• You will report to key stakeholders the progress of ongoing performance marketing activities, while proactively identifying future growth opportunities.
• You will work cross teams with Analytics, Engineering, Legal and other marketing functions to shape our PPC user acquisition strategy holistically.

Qualifications:

• You bring several years of experience in digital marketing and customer acquisition in a direct-to-consumer and/or app-based business.
• You have an exceptional knowledge of the digital marketing ecosystem with a strong focus on PPC channels (Google, Bing, ASA, Programmatic, etc.).
• You have a strong expertise in setting up, managing, optimising advanced web/mobile tracking solutions and analytics platforms (e.g. Adjust, Google Analytics, GTM etc).
• You bring a highly analytical and structured thinking with love for numbers and problem-solving, strong ability to think creatively and out of the box.
• You are an excellent communicator, including outstanding ability to translate data insights into action, and sharing with broader audiences.
• You have a proven ability to effectively manage 6 digits marketing budgets.
• You bring a strong growth mindset, used to lead by example.
• You are fluent in English, additional languages are considered a plus.

What We Offer:

• Be part of one of the fastest-growing and most visible Fintech startups in Europe, creating innovative services that have a substantial impact on the lives of our customers.
• Work with an international, diverse, inclusive, and ever-growing team that loves creating the best products for our clients.
• Enjoy an office in a great location in the middle of Munich or Prenzlauer Berg, a vibrant district surrounded by an exciting array of restaurants, cafés and convenient amenities.
• Be productive with the latest hardware and tools.
• Learn and grow by joining our in-house knowledge sharing sessions and spending your individual Education Budget.
• Learn and experience German culture first hand by joining our free German language classes.
• (International) relocation support.
• Flexible vacation policy and the opportunity to work from abroad.
• Benefit from an attractive compensation package and from the company pension scheme.
• Monthly contribution of 25% for the ‘Deutschland Jobticket’.
• Say goodbye to order commissions and say hello to your complimentary subscription of Scalable Capital's PRIME+ Broker.