Senior Performance Marketing Manager mfd - Berlin

Patronus; Berlin; Hybrid; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

Join a forward-thinking healthtech startup dedicated to improving the lives of elderly individuals through innovative technology. As a Senior Performance Marketing Manager, you will collaborate with cross-functional teams to develop and implement cutting-edge marketing strategies. Your expertise will drive customer acquisition and enhance campaign performance, making a real impact on the company's growth. This role offers a dynamic work environment in Berlin, with opportunities for professional development and a commitment to fostering a diverse and inclusive workplace.

Leistungen

Urban Sports Club membership

Family & Friends coupon for the Patronus watch

26 days of vacation

Annual learning & development budget

Structured career framework

Exclusive corporate benefits

Restaurant discounts

Choice of hardware

Job ticket subsidy

Snacks and drinks provided

Qualifikationen

• 5+ years of hands-on experience in performance marketing.
• Proven ability to manage substantial monthly ad budgets.
• Deep knowledge of PPC and remarketing strategies.

Aufgaben

• Design and execute performance marketing strategies across channels.
• Manage and optimize paid search and social campaigns.
• Track and evaluate campaign performance using key metrics.

Kenntnisse

Performance Marketing

Google Ads

Meta Ads

PPC

Campaign Analysis

Audience Research

A/B Testing

English Fluency

German (B1)

Tools

Meta Ads Manager

Jobbeschreibung

We are more than just a provider of smart emergency watches. We are true visionaries.

As a modern healthtech startup from Berlin with strong investors behind us, we are determined to improve the everyday lives of elderly people around the world to make it safer and more independent.

That’s what we achieve with our revolutionary Patronus watch.

Although not recognizable as an emergency device at first glance, it enables users to call for help easily and immediately anytime and anywhere. This way, we provide an extra dose of safety and can save lives in the truest sense of the word. The Patronus watch is just the gateway to developing numerous other groundbreaking products to improve the lives of older people, their relatives, and caregivers. Our vision is to harness modern technology to provide the best healthcare possible, contributing to a more effective healthcare system and a life worth living.

Your Impact

As we pursue our vision and grow, we are seeking a Senior Performance Marketing Manager to join our team. You will work closely with our founders as part of the Growth team, collaborating with Product, Tech, and BI teams to turn insights into measurable results that delight our users.

Your Mission

1. Design and execute comprehensive performance marketing strategies across channels like Google Ads, Meta Ads, and programmatic platforms.
2. Align campaigns with business goals such as reducing CAC, increasing ROAS, and scaling customer acquisition.
3. Manage and optimize paid search, paid social, and display campaigns to drive high-quality traffic and conversions.
4. Conduct audience research to refine targeting and maximize engagement.
5. Track and evaluate campaign performance using metrics like CPA, CTR, ROAS, and LTV.
6. Create detailed reports to share insights and recommendations with stakeholders, including leadership.
7. Collaborate with the CRO team to improve landing pages and user journeys for better conversions.
8. Run A/B tests on creatives, ad copy, and landing pages to identify high-performing variations.

Your Talent

1. At least 5 years of hands-on experience in performance marketing managing campaigns across Google Ads, Meta Ads, and programmatic channels.
2. Proven ability to manage and optimize substantial monthly ad budgets ensuring ROI and scalability.
3. Deep knowledge of paid search (PPC), paid social, display, and remarketing strategies.
4. Proficiency in analyzing campaign metrics and translating insights into strategies.
5. Expertise in Google Ads, Meta Ads Manager, and other relevant platforms.
6. Good command of German (B1) and fluency in English.

Our Offer

• Urban Sports Club membership for fitness
• Family & Friends coupon for the Patronus watch
• 26 days of vacation, increasing by 2 days annually up to 30 days

Learning & Development

• Annual learning & development budget
• Structured career framework for professional growth
• Biannual 360-degree feedback sessions for personal and professional development

Compensation

• Exclusive corporate benefits
• Restaurant discounts near the office
• Choice of hardware (MacBook or Lenovo)

Mobility & Flexibility

• Modern office in Friedrichshain
• Snacks, drinks, and work essentials provided
• Job ticket subsidy
• Up to 2 remote workdays per week

Company Culture

• Regular team and company events
• Teamwork and societal impact
• One volunteering day per year

Join us and make a difference! We look forward to meeting you!

We value diversity and welcome applicants from various backgrounds, perspectives, and identities. All decisions are based on qualifications, performance, and individual fit.

Key Skills

Arabic Speaking, Access Control System, B2C, Account Management, Legal Operations, Broadcast