Senior Performance Marketing Manager - Google Ads (m / w / d)

getolo GmbH; Berlin; Hybrid; EUR 45.000 - 70.000; Vollzeit

Zusammenfassung

Join an innovative InsurTech company as a Performance Marketing Manager, where you will leverage your expertise in Google Ads and analytics to craft compelling digital marketing strategies. Collaborate with various departments to drive project success and optimize conversion rates across platforms. Enjoy a dynamic work environment that values creativity and teamwork, while benefiting from generous vacation days, hybrid work options, and a supportive culture focused on employee well-being. This is an exciting opportunity to make a significant impact in a rapidly evolving industry.

Leistungen

28 vacation days

Free Swapfiets bike

BVG ticket subsidy

Work abroad in the EU

Mental health coaching

Training budget

Legendary summer and winter parties

Regular team events

Corporate discounts

Pet friendly office

Qualifikationen

• 4+ years of experience with Google Ads and analytics tools.
• Strong analytical skills and attention to detail.

Aufgaben

• Set up and optimise Google Ads campaigns based on data-driven insights.
• Monitor and analyse campaign data, providing reports to stakeholders.

Kenntnisse

Google Ads

Google Analytics

A/B Testing

Data Analysis

Keyword Research

Communication Skills

Jobbeschreibung

Founded in 2015, getolo GmbH is an innovative and award-winning InsurTech company that offers comprehensive supplementary insurance plans in the areas of dental, pet health and liability, as well as health add-on coverage. Under the brands dentolo, petolo, and vitolo , we serve over 200,000 customers in Germany, providing digital and hassle-free protection that seamlessly integrates into their daily lives.

We believe that prevention is always better than cure —which is why we focus on preventive care, customer-centric service, and financial security to protect our customers and their loved ones from unexpected costs. Thanks to the close collaboration of our team of market specialists and insurance experts, we continuously monitor industry developments to offer practical solutions for current challenges.

getolo's company culture is built on collaboration, innovation, and agility —always with a strong focus on the needs of our customers. With a team of around 200 employees, getolo is led by Daniel Gadea (CEO) and Laura Wulff (CGO) . getolo is a partner of DA Direkt and part of the Zurich Group Germany .

We are now looking for a Performance Marketing Manager to join our Marketing Department. As a key member of our team, you will play a pivotal role in crafting compelling and innovative digital experiences. You will work closely with various departments, fostering collaboration to drive the success of our projects.

Your role in a team :

• Set up and optimise Google Ads campaigns, driving results through strategic thinking and based on data-driven insights.
• Conduct keyword research and build keyword strategies
• Co-own the advertising and testing strategy for Google Ads .
• Plan, execute, and optimise conversion rates across platforms and products, to achieve goals and KPIs, ensuring efficient budget allocation and continuous improvement.
• Monitor and analyse campaign data, providing regular reports to stakeholders.
• Implement A / B testing methodologies to refine and improve campaign performance.
• Stay up-to-date with the latest trends, features, and best practices in Google Ads and digital marketing.

What you need to be successful :

• Experience : At least 4 years of in-depth knowledge of Google ads.
• Familiarity with Google Analytics , conversion tracking, and other related tools
• Strong analytical skills, attention to detail and experience in using structured approaches to problem solving.
• Proficiency in data driven performance analysis, customer journey optimization and A / B testing as well as deep understanding of tracking and analytics.
• Language Skills : Fluent in English, written and spoken.
• Comfortable working in a fast-paced environment.
• Excellent communication skills and the ability to work collaboratively in a team.
• Self-motivated, organised, and capable of meeting project deadlines.
• Located in Germany

Why getolo?

Salary & Vacation

• Start with 28 vacation days, with an increase every two years (capped at 30 days). Holidays on December 24th and 31st.

Mobility & Flexibility

• Choose between a free Swapfiets bike, a BVG ticket (“Umweltticket”) or a “Deutschlandticket” subsidized by us
• Work hybrid - from your home office or in our office in Berlin-Mitte
• Work abroad in the EU for up to 60 days

Health

• Benefit from free coaching sessions with nilo.health, our mental health tool

Development

• Training budget starting from 750 € per year

And much more…

• Legendary summer and winter parties
• Regular team events
• Many discounts on the corporate Benefits Platform
• Pet friendly office

Sounds like the perfect job for you? We look forward to receiving your application and getting to know you!

getolo is an equal opportunity and diversity employer. We strive to create a friendly, safe, and welcoming environment for all our team members, regardless of ethnicity, gender, gender identity and expression, sexual orientation, limitations and talents of any kind, physical appearance, social background, marital status, age, or religion (or lack thereof).

When you apply, we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo, marital status, religion, gender, nationality, etc.). We value and treat all applications equally.