Senior Performance Marketing Manager (f/m/d) - Berlin based

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Senior Performance Marketing Manager (f/m/d) - Berlin based, Berlin

Client:

Humanoo | eTherapists GmbH

Location:

Berlin, Germany

Job Category:

Other

EU work permit required:

Yes

Job Reference:

099991b46b6d

Job Views:

1

Posted:

23.04.2025

Expiry Date:

07.06.2025

Job Description:

At Humanoo, we're building a one-of-a-kind holistic health platform for employees and insurance customers around the world. With a team of 90+ people from 25+ countries and €10M+ in annual revenue, we’re scaling fast—and we’re just getting started.

Now, we’re looking for a Senior Performance Marketing Manager (f/m/d) to take full ownership of our paid acquisition strategy for the DACH market. If you’re a performance-driven marketer who loves getting your hands dirty, writing killer ad copy, and driving measurable results—this one’s for you.

Your Mission in a Nutshell: You’ll be the go-to expert for all things paid marketing in the German-speaking market. From strategy to execution, this role is yours to shape and scale. We’re not looking for a generalist—we want someone who lives and breathes performance marketing and knows what it takes to generate high-quality B2B leads.

HOW YOU WILL SPEND YOUR TIME:

• Own and execute the entire performance marketing strategy for DACH
• Plan, launch, and optimise campaigns on Google Ads, LinkedIn Ads, and other relevant B2B channels
• Write your own high-converting German ad copy— no fluff, just results
• Manage and scale a monthly paid media budget of ~€10,000, focusing on ROAS and pipeline growth
• A/B test audiences, creatives, messaging, and funnel steps to constantly improve performance
• Use HubSpot as your single source of truth for campaign tracking, attribution, and reporting
• Collaborate with our in-house designer for visual assets
• Work closely with the sales team to align on lead quality and conversion goals
• Continuously scout and test new paid channels, formats, and ideas tailored to the B2B SaaS world

WHAT YOU SHOULD BRING TO THE TABLE:

• 5+ years of hands-on experience in performance marketing, ideally in B2B SaaS or tech
• A proven track record of generating high-quality leads and pipeline through paid acquisition
• Fluent-level German and exceptional copywriting skills for performance-driven campaigns
• Professional-level English for internal communication (we work in English!)
• Deep expertise in Google Ads and LinkedIn Ads; experience with other platforms is a plus
• Comfortable using HubSpot for lead management, tracking, and reporting
• Analytical, data-driven, and excited to own your performance and results
• Self-starter mindset: proactive, independent, and always on the lookout for the next growth lever

Upon receiving your application, our Talent Acquisition team will thoroughly evaluate your submission. We endeavour to provide a status update within 3-5 business days. If your application progresses positively, you will be invited to participate in our comprehensive selection process, which includes the following stages:

• Initial Screening Call (45 minutes)
• Hard skills Assessment with CEO & the Sales Team Lead (60 minutes)
• Value add interview with a member of the cross-functional team (45 minutes)

After the completion of these interview stages, our hiring team will convene for a debrief session to discuss your application. Following this debrief, our Talent Acquisition Partner will reach out to you to provide feedback and communicate the final decision regarding your candidacy.

WHAT IS OUT THERE FOR YOU?

What we stand for:

• Integrity: Acting in the best interest of the Company, Customers, and Employees. Making tough decisions with honesty, transparency, and accountability. Our word is our bond, and we prioritise data-informed decisions.
• Leadership: Owning domains, big or small, with a commitment to excellence. Empowering others, leading with empathy, and communicating clearly. Never stop the learning process and keep on improving as individuals and as a team.
• Together: Valuing contributions, appreciating strengths and weaknesses. No room for discrimination - raising our voices against it. Success is shared, and failure is a chance to learn. ONE TEAM, prioritising each other, giving and receiving feedback with care.

A sneak peek into your Benefits:

• Additional health insurance coverage for 900 EUR per year
• A monthly subsidy of 70 EUR to cover the daily expenses
• Permanent contract
• 28 days off + 1 more day off for every year you stay with us (capped by 3)
• 24th and 31st December free
• and many more…

About us

HUMANOO is an automated DIGITAL CORPORATE WELLNESS SOLUTION for corporations and insurance worldwide that helps people lead healthier lives.

HUMANOO has offices in Berlin and Paris and helps users improve physical and mental health by offering customised, on-demand programmes for fitness, yoga, mindfulness, sleep, and nutrition.

HUMANOO's pioneering vision allows users to be rewarded for health activity through monetary and non-monetary rewards, leading to sustained engagement and study-based health improvement.

More than 1500 companies in over 10 countries are already successfully using Humanoo to make their employees and clients healthier and more productive. TK, Coca-Cola, Axel Springer, Korian, Nürnberger Versicherung, and CSS are only some companies using HUMANOO.

For more information: https://www.humanoo.com/