Senior Performance Marketing Manager at Meet5 (m / f / d)

Meet5 GmbH; Frankfurt; Hybrid; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

An innovative company is seeking a Senior Performance Marketing Manager to lead user acquisition strategies and optimize campaigns across multiple channels. In this role, you will leverage your expertise in performance marketing to drive growth and enhance user engagement. Collaborating with a dynamic team in a vibrant office in Frankfurt, you will be at the forefront of shaping marketing initiatives that connect millions. If you are passionate about data-driven growth and thrive in a collaborative environment, this opportunity is perfect for you.

Leistungen

Hybrid Model with Flexible Hours

Modern Equipment

Unlimited Coffee and Snacks

Monthly Team Events

Start-Up Atmosphere

Personal Non-Negotiable Requests

Qualifikationen

• 4+ years in user acquisition or performance marketing with proven success.
• Strong analytical skills and familiarity with attribution frameworks.

Aufgaben

• Manage and scale performance marketing campaigns across various channels.
• Allocate budgets to maximize efficiency and ROI.
• Analyze campaign data to derive actionable insights.

Kenntnisse

User Acquisition Management

Performance Marketing

Data Analysis

A/B Testing

KPI Optimization

Analytical Skills

Team Collaboration

Attribution Frameworks

Language Skills (German & English)

Tools

Google Ads

Meta Ads

TikTok Ads

App Store Optimization

Jobbeschreibung

You want to develop and implement international marketing strategies? You want to use your experience in performance marketing and data-driven growth? You want to actively shape user acquisition and campaign optimisation in a fast-growing company? You want to be part of an open, relaxed and highly productive team?

Then apply now as a Senior Performance Marketing Manager!

Meet5 is the largest leisure community for people over 40. As Senior Performance Marketing Manager, you will be responsible for the user acquisition of our app via various performance channels, optimising and scaling campaigns and using data-based insights to continuously develop our strategies. You will manage budgets, carry out A / B tests and work closely with our creative team to improve our ads.

In our office in the heart of Frankfurt, you will work closely with the marketing and creative team and work with us to ensure sustainable growth. You can expect exciting challenges, a motivated team - and lots of fun at work!

Tasks

• User Acquisition & Campaign Management : You manage and scale our performance marketing campaigns across various channels such as Meta, Google, TikTok and web-to-app campaigns - in multiple markets and languages.
• Budget Allocation : You allocate the advertising budget across channels, target groups and markets to maximise efficiency and ROI.
• Optimisation & Scaling : You improve existing channels, test new ones and ensure that our growth remains profitable.
• Data Analysis & Insights : You analyse campaign data, derive concrete recommendations for action, develop hypotheses on the performance of creatives and work closely with the creative team to continuously improve our ads.
• A / B Testing & Experimentation : You will continuously carry out tests across different channels and creatives in order to increase performance in the long term.
• Funnel Optimisation & Strategy : You help us to improve our user journey - from app store optimisation to landing pages, onboarding flows and paywalls.

Requirements

• Experience : 4+ years of experience in user acquisition management or performance marketing with proven success in managing campaigns across various channels such as Google, Meta, ASA, TikTok etc. (experience in the mobile industry a plus).
• Strong analytical skills & knowledge of attribution : You enjoy working with data sets and are familiar with attribution frameworks such as SKAN or platform-specific models.
• Ownership & KPI-oriented thinking : You take full responsibility for optimising KPIs, love A / B testing and are curious about industry trends.
• Team player mentality : You communicate proactively and collaboratively and believe that shared successes and failures are critical to team success.
• Language skills : German & English at least C1 level

Besides being part of a dynamic team and our mission to bring people together, Meet5 offers a range of benefits that make it a fantastic place to work!

• Impact : Meet5 connects millions of members, helping them meet new people and form friendships.
• Hybrid Model with Flexible Hours : Find your ideal work style – at least three days in the office and up to two days remote!
• Equipment : Laptop, mouse, or height-adjustable desk – we provide modern equipment tailored to your needs.
• Start-Up Atmosphere : A beautiful and spacious office in Frankfurt’s Ostend with unlimited coffee, drinks, and snacks of all kinds.
• Team Spirit : Monthly team events like table tennis tournaments, office parties, and “Trinkhäuschen” tours create a great team atmosphere.
• Your Personal “Non Negotiable” : There’s an absolute must-have we must provide to get you on board? Let us know and we’ll do our best to deliver.

We look forward to receiving your CV and cover letter!

Performance Marketing Manager • Frankfurt, Hessen, Germany