(Senior) Performance Marketing Manager (all genders)

Holidu; München; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work policy

2 office days per week

Learning budget & 2 study days

Premium gym membership

28 vacation days + 13 holidays in Bav­

Job summary

Holidu, Munich-based worldwide vacation rental tech company, is hiring for a Paid Search role within the Growth Marketing team. You will manage Google Ads and Microsoft Ads across multiple European markets, supporting both guest bookings and host leads in a fast, analytical environment.

You will own campaigns end-to-end, run high-impact tests, and help build AI-powered tooling with our MarTech team. The role offers a hybrid work policy with two office days per week and opportunities for

Qualifications

• Strong numerical mindset with data-driven decision making.
• Hands-on paid search experience with Google Ads.
• Fluent English; additional languages a plus.

Responsibilities

• Own large-scale Search Engine Advertising across European markets.
• Challenge bidding logic and optimize structures and processes.
• Co-build internal marketing apps with Claude Code and GitHub.
• Own numbers end-to-end; run high-impact A/B tests with large budgets.
• Pilot AI-driven workflows and OpenAI/ChatGPT Ads.

Skills

Quantitative mindset

Ownership

Paid search

AI in marketing

Fluent English

Job description

Holidu is one of the world’s fastest-growing vacation rental technology companies. Our mission is to make booking and hosting holiday homes free of doubt and full of joy, by helping hosts generate more bookings with less work and helping guests find a holiday home they truly enjoy. Our team of 700 colleagues from 60+ nations shares a passion for tech, an ambition for constant improvement, and a relentless drive to bring the best experience to more than 40k vacation rental hosts and 4 million annual guests.

Holidu is one of the world’s fastest-growing holiday rental technology companies. Our mission is to make booking and hosting holiday homes free of doubt and full of joy, by helping hosts generate more bookings with less work and helping guests find a holiday home they truly enjoy. Our team of 700 colleagues from 60+ nations shares a passion for tech, an ambition for constant improvement, and a relentless drive to bring the best experience to more than 40k holiday rental hosts and 4 million annual guests.

Your future team

You will be part of the Paid Search team, the growth engine of Holidu's Performance Marketing: we run Google Ads and Microsoft Ads across all Holidu domains and brands in Europe, on both sides of the marketplace - Guest (B2C, bookings) and Host (B2B, lead generation). We are a small, international and highly analytical team: value-based bidding at scale, our own bidding infrastructure, and data-driven in every decision. We work AI-first, and we are early: as marketers, we build our own analyses, automations and internal apps with LLM tooling (mainly Claude), together with our MarTech team. The team is led by Andreas, who has two decades of experience in digital marketing, and you will work closely with Rasmus, one of Holidu's Co-Founders.

What you will do

This role suits a proactive builder: strong numerical mindset, comfortable creating structure where none exists yet, at home in both strategy and hands-on execution.

• Own large-scale Search Engine Advertising across multiple European markets (Google Ads and Microsoft Ads), from account structure to value-based bidding that grows efficiently

• Challenge how we do paid search today: question our bidding logic, structures and processes, and bring perspectives we have not considered. With us, arguments and data weigh more than job titles

• Co-build internal marketing apps with Claude Code and GitHub, as a marketer, not an engineer. We are first movers here: you will learn a skill almost nobody in the market has yet, and you will shape our tooling together with our MarTech team

• Own your numbers end-to-end: find the improvement potential others walk past, run high-impact A/B tests across large budgets, decide with data, and turn results into playbooks instead of one-off learnings

• Pilot what is next in paid search: AI Max, the first generation of LLM advertising (OpenAI/ChatGPT Ads), and AI-powered workflows from anomaly detection to statistical analysis

What you bring

• A sharp, quantitative mindset and strong analytical thinking: you make decisions with data, spot what others miss, and can argue your case clearly

• Ownership of business results: you think in outcomes, not processes, and build solutions rather than wait for instructions

• Hands-on experience in paid search (Google Ads; Microsoft Ads as a plus): trajectory and depth of thinking matter more to us than years

• Genuine curiosity about AI in marketing: you’ve already used AI tools to change how you work, not just to draft texts, and want to go deeper. No engineering background needed, curiosity is the requirement

• Fluent English (our working language); any additional language is a plus

What we offer

• Impact: Make a difference for hundreds of thousands of monthly users.

• Growth: Take responsibility from day one and develop through regular feedback, workshops, and knowledge exchanges.

• Personal Development: Use your learning budget and 2 extra study days for conferences, books, courses, and more.

• Community: Engage with international, diverse, yet like-minded colleagues through regular events and 2 office days per week with your team.

• Flexibility: Benefit from our hybrid work policy and the chance to work from other local offices for up to 8 weeks a year.

• Fitness: Get a premium gym membership at a discounted rate.

• Travel: Enjoy 28 vacation days + 13 public holidays in Bavaria and the possibility to take up to 10 unpaid vacation days with special discounts on our Holidu Homes properties.

Life at Holidu

Check out the adventure that awaits you on Instagram @lifeatholidu.

We champion diversity in every aspect of life. We encourage applications from all genders, corners of the world and individual backgrounds. Please feel welcome to submit your application without a photo and details on your gender, date of birth, marital status and nationality. If you have a disability or special need that requires accommodation, please let us know.