(Junior) Performance Marketing Manager (all genders)

Holidu; München; Hybrid; EUR 52,000 - 78,000; Full time

Benefits offered by this job

Gym membership

Hybrid work policy

2 office days per week

Vacation days: 28 + 13 holidays

Job summary

Holidu is seeking a mid-level Paid Search professional to manage cross-European campaigns on Google Ads and Microsoft Ads. The role focuses on scalable bidding, data-informed decision making, and close collaboration with a small, international team in a fast-growing tech environment.

You will contribute to AI-powered marketing tools and own end-to-end optimization, including testing and analysis, while leveraging a hybrid work model in Munich.

Qualifications

• Hands-on paid search experience with Google Ads (Microsoft Ads a plus).
• Strong quantitative mindset and attention to detail.
• Ownership of business results and data-driven decision making.
• Curiosity about AI in marketing; no engineering background required.
• Fluent English; additional languages are a plus.

Responsibilities

• Own large-scale Search Engine Advertising across multiple European markets (Google Ads and Microsoft Ads).
• Challenge bidding logic, structures, and processes with data-driven insights.
• Co-build internal marketing apps with Claude Code and GitHub with the MarTech team.
• Own numbers end-to-end, run high-impact A/B tests, and translate results into repeatable playbooks.
• Pilot AI-driven workflows and experimentation in paid search, including anomaly detection and analytics.

Skills

Paid search

Google Ads

Microsoft Ads

Data-driven mindset

English fluency

Tools

Claude Code

GitHub

AI tools

Job description

About Holidu

Holidu is one of the world’s fastest-growing vacation rental technology companies. Our mission is to make booking and hosting holiday homes free of doubt and full of joy, by helping hosts generate more bookings with less work and helping guests find a holiday home they truly enjoy. Our team of 700 colleagues from 60+ nations shares a passion for tech, an ambition for constant improvement, and a relentless drive to bring the best experience to more than 40k vacation rental hosts and 4 million annual guests.

Your future team

You will be part of the Paid Search team, the growth engine of Holidu's Performance Marketing: we run Google Ads and Microsoft Ads across all Holidu domains and brands in Europe, on both sides of the marketplace - Guest (B2C, bookings) and Host (B2B, lead generation). We are a small, international and highly analytical team: value-based bidding at scale, our own bidding infrastructure, and data-driven in every decision. We work AI-first, and we are early: as marketers, we build our own analyses, automations and internal apps with LLM tooling (mainly Claude), together with our MarTech team. The team is led by Andreas, who has two decades of experience in digital marketing, and you will work closely with Rasmus, one of Holidu's Co-Founders.

Your role in this journey

• Own large-scale Search Engine Advertising across multiple European markets (Google Ads and Microsoft Ads), from account structure to value-based bidding that grows efficiently
• Challenge how we do paid search today: question our bidding logic, structures and processes, and bring perspectives we have not considered. With us, arguments and data weigh more than job titles
• Co-build internal marketing apps with Claude Code and GitHub, as a marketer, not an engineer. We are first movers here: you will learn a skill almost nobody in the market has yet, and you will shape our tooling together with our MarTech team
• Own your numbers end-to-end: find the improvement potential others walk past, run high-impact A/B tests across large budgets, decide with data, and turn results into playbooks instead of one-off learnings
• Pilot what is next in paid search: AI Max, the first generation of LLM advertising (OpenAI/ChatGPT Ads), and AI-powered workflows from anomaly detection to statistical analysis

Your backpack is filled with

• Hands-on paid search experience: 1+ years with Google Ads (Microsoft Ads is a plus) - trajectory matters more to us than years
• A sharp, quantitative mindset with real attention to detail.
• Ownership of business results: you think in outcomes, not processes, you build solutions rather than wait for instructions, and you can argue your case with solid data
• Genuine curiosity about AI in marketing: you have already used AI tools to change how you work, not just to draft texts, and you want to go much deeper. No engineering background needed, curiosity is the requirement, we teach you the rest
• Fluent English (our working language); any additional language is a plus

Our adventure includes

• Impact: Make a difference for hundreds of thousands of monthly users.
• Growth: Take responsibility from day one and develop through regular feedback, workshops, and knowledge exchanges.
• Personal Development: Use your learning budget and 2 extra study days for conferences, books, courses, and more.
• Community: Engage with international, diverse, yet like-minded colleagues through regular events and 2 office days per week with your team.
• Flexibility: Benefit from our hybrid work policy and the chance to work from other local offices for up to 8 weeks a year.
• Fitness: Get a premium gym membership at a discounted rate.
• Travel: Enjoy 28 vacation days + 13 public holidays in Bavaria and the possibility to take up to 10 unpaid vacation days with special discounts on our Holidu Homes properties.

Location

Munich, Germany

We champion diversity in every aspect of life. We encourage applications from all genders, corners of the world and individual backgrounds. Please feel welcome to submit your application without a photo and details on your gender, date of birth, marital status and nationality. If you have a disability or special need that requires accommodation, please let us know.