Senior Performance Marketing Manager

FINN auto; München; Hybrid; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in the car subscription space is seeking a Senior Performance Marketing Manager to drive B2C and B2B acquisition and conversion in Munich. This role offers competitive compensation, a personal development budget, and flexible remote working options, making a significant impact on the company's growth and brand scaling efforts.

Leistungen

Competitive fixed salary

Virtual equity share

Personal development budget of €1,500 annually

Attractive pension scheme

Flexible working hours

Daycare allowance (up to €300 per child)

Discounted gym memberships

Modern office environment

Qualifikationen

• 2-3+ years of relevant performance marketing experience.
• Strong experience in acquiring and converting users through various paid channels.
• Analytical skills with a focus on key performance indicators.

Aufgaben

• Generate demand by growing B2C and B2B customer acquisition.
• Analyze and optimize campaign performance.
• Develop marketing plans using KPIs.

Kenntnisse

Performance marketing experience

Data-driven analysis

Campaign optimization

B2B user acquisition

B2C user acquisition

Fluency in German

Fluency in English

Jobbeschreibung

About FINN

FINN is an independent platform for car subscriptions from over 30 brands. Subscribe to a car with just a few clicks, and it will be delivered directly to your doorstep in just a few days. FINN offers a carefree service and handles insurance, financing, registration, taxes, and maintenance. It also funds climate action by supporting certified climate protection projects, offsetting the carbon footprint of every vehicle from production to miles driven. Founded in Munich in 2019, FINN's mission is to positively impact people, organizations, and the planet through frictionless mobility.

Your Role

As a (Senior) Performance Marketing Manager at FINN, you are responsible for overseeing demand generation and marketing efforts across various channels. You will shape first impressions and user perceptions of FINN, driving growth in B2C and B2B user acquisition and conversion to accelerate global expansion. This role offers a unique opportunity for an entrepreneurial and strategic marketer to scale existing channels and build new ones, significantly impacting FINN’s growth.

Location & Benefits

• This role is based in Munich with flexible remote work options.
• Competitive fixed salary, virtual equity share, a personal development budget of €1,500 annually, and an attractive pension scheme.
• Flexible working hours, kindergarten and daycare allowance (up to €300 per child per month).
• Discounted gym memberships and mobility options (discounts for FINN cars via JobAuto or JobRad).
• Modern office in Munich with a fun environment, team events, and great colleagues.

Your Responsibilities

• Generate demand by growing B2C and B2B customer acquisition via paid channels while meeting cost-per-customer targets.
• Analyze, report, and optimize campaign performance; collaborate with the Data team to enhance insights and decision-making.
• Experiment within existing and new channels to reach underserved user groups, driving growth and efficiency.
• Build the FINN brand across paid channels by creating compelling campaigns and working with the creative team.
• Determine product-channel fit, challenge senior management with insights, and steer marketing budgets.
• Develop marketing plans and forecasts using KPIs such as spend, CPL, ROAS, and CAC to inform investments.

Your Profile

• 2-3+ years of relevant performance marketing experience with large budgets, including planning, testing, and measuring campaigns.
• Strong experience in acquiring and converting B2C and/or B2B users through Paid Search, Paid Social, Display, and Video channels; offline marketing experience is a plus.
• Highly analytical, data-driven, with the ability to interpret data and focus on key KPIs.
• Proven track record of experimenting with new strategies and channels; experience with incrementality experiments is preferred.
• Experience with tracking and attribution.
• Fluent in German and English.

Performance Marketing Manager • Munich, Germany