Senior Performance Copywriter

Jobgether; Germany; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote work environment

Generous vacation

Unlimited sick days

Home office support

Medical insurance coverage

Learning opportunities

Collaborate with international team

AI tools exposure

Job summary

Jobgether, on behalf of a partner company, seeks a Senior Performance Copywriter based in Germany. You will craft persuasive, conversion-focused messaging for landing pages, paid ads, video scripts, and full funnels using research and performance data to guide decisions in a remote-first environment.

You will collaborate with marketing, creative, and media teams, run structured experiments, and leverage AI tools to accelerate research and output across international clients.

Qualifications

• At least 5 years of experience in direct-response or performance copywriting.
• Native-level English proficiency with exceptional writing and editing.
• Experience writing landing pages and paid advertising copy.
• Ability to translate complex information into clear benefits.
• Experience creating structured A/B tests and interpreting results.
• Strong research skills to understand products, markets, competitors.
• Experience using AI tools for research, ideation, and optimization.
• Attention to detail and adherence to brand/compliance guidelines.
• Ability to manage multiple clients and deadlines.

Responsibilities

• Develop conversion-focused copy for landing pages, ads, video scripts, and funnels.
• Research products, audiences, competitors, markets, and trends to identify messaging opportunities.
• Develop headlines, hooks, offers, value propositions, and angles.
• Translate product features into customer benefits.
• Ensure claims are accurate and compliant with policies.
• Develop copy variations for A/B testing and refine based on results.
• Review marketing data to guide future iterations.
• Adapt messaging across clients, products, and industries.
• Document learnings in the team's knowledge base.
• Collaborate with marketers, designers, editors, and media buyers.
• Integrate AI tools into research, ideation, copy development, analysis, and workflows.
• Manage multiple projects with timely delivery.

Skills

Direct-response

Performance copy

Landing pages

A/B testing

AI tools

Research skills

Copy editing

Attention to detail

Project management

Creative collaboration

English proficiency

Tools

AI tools

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Performance Copywriter based in Germany.

Join a global, remote-first team focused on developing innovative, data-driven customer acquisition solutions for businesses across multiple industries. As a Senior Performance Copywriter, you will create persuasive, conversion-focused messaging that turns cold audiences into engaged prospects and customers. You will develop copy for landing pages, paid advertisements, video scripts, and complete marketing funnels, using customer research and performance data to guide your approach. Working closely with marketing, creative, and media buying teams, you will continuously test and refine messaging to improve campaign results. You will also leverage AI-powered tools to accelerate research, generate ideas, and optimize your creative workflow. This role offers the opportunity to influence marketing performance, share insights across teams, and help scale successful concepts in a fast-paced, international environment.

Accountabilities

You will own the development and optimization of performance-driven copy across customer acquisition campaigns, combining persuasive storytelling with structured experimentation and data analysis. Your work will help identify effective messaging, improve conversion rates, and establish repeatable creative strategies across clients and industries.

• Create conversion-focused copy for cold-traffic campaigns, including landing pages, paid advertisements, video scripts, advertorials, forms, calls to action, and other funnel assets.

• Research products, audiences, competitors, markets, and advertising trends to identify customer needs, messaging opportunities, and differentiated positioning.

• Develop compelling headlines, hooks, offers, value propositions, benefits, and creative angles that motivate audiences to take action.

• Translate technical product features into clear, relevant, customer-focused benefits.

• Ensure advertising claims are accurate, substantiated, and aligned with client requirements and advertising platform policies.

• Develop structured copy variations for A/B testing and use campaign results to refine messaging and improve conversion performance.

• Review marketing performance data to identify successful concepts, understand underperforming copy, and guide future iterations.

• Adapt proven messaging approaches across relevant clients, products, and industries while accounting for differences in audience needs.

• Document successful concepts, unsuccessful experiments, research findings, and key learnings in the team's copywriting knowledge base.

• Collaborate with marketers, designers, video editors, media buyers, and other creative professionals during brainstorming and campaign development.

• Integrate AI tools into research, ideation, copy development, analysis, and production workflows to improve efficiency and output quality.

• Manage multiple projects, clients, and industry niches while maintaining consistent quality, accuracy, and delivery timelines.

Requirements

You are an experienced performance copywriter with a strong understanding of direct-response marketing, customer psychology, and conversion optimization. You can quickly understand unfamiliar products and audiences, turn research into compelling messaging, and use measurable results to improve your work.

• At least 5 years of experience in direct-response copywriting, performance copywriting, advertising copywriting, or a similar conversion-focused role.

• Native-level English proficiency, with exceptional writing, grammar, proofreading, and editing skills.

• Strong understanding of direct-response principles, customer psychology, and conversion-focused messaging.

• Proven experience writing landing pages, paid advertising copy, and performance-oriented creative assets.

• Ability to develop compelling headlines, hooks, offers, calls to action, value propositions, and distinct messaging angles.

• Experience creating campaigns designed to engage cold audiences and support customer acquisition.

• Strong research skills and the ability to quickly understand new products, markets, competitors, and customer segments.

• Ability to translate complex or technical information into clear, persuasive customer benefits.

• Experience developing copy variations for structured A/B testing and interpreting performance results.

• Comfort reviewing marketing data and applying insights to improve copy effectiveness.

• Experience using AI tools for research, ideation, copy development, performance analysis, and workflow optimization.

• Excellent attention to detail, particularly when following brand guidelines, compliance requirements, and advertising standards.

• Strong organizational skills and the ability to manage multiple clients, projects, and competing deadlines.

• Curiosity and openness to experimenting with new tools, formats, and creative approaches.

• Adaptability and the ability to work effectively in a fast-paced, evolving environment.

• Strong execution skills, with the ability to deliver high-quality work efficiently and consistently on time.

• Critical thinking, problem-solving abilities, and initiative when navigating undefined processes or challenges.

• Clear professional communication, collaborative working habits, self-motivation, and a strong sense of ownership.

Benefits

• Fully remote working environment, with the flexibility to work from a location where you can be productive and comfortable.

• Generous paid vacation allowance.

• Unlimited sick days to support recovery and well-being.

• Ongoing learning opportunities through books, workshops, conferences, and other professional development resources.

• Home office support, including coverage for equipment and furniture expenses.

• Medical insurance costs covered.

• Flexible fitness allowance to support physical well-being.

• Opportunities to collaborate with an international, multilingual team across marketing, technology, design, and analytics.

• Exposure to AI-driven marketing tools, data-informed creative strategies, and performance optimization.

• Location eligibility: The role is available remotely within Europe.

• Salary: No specific salary range is provided in the job description.