Senior Paid Social Specialist

Dept; Köln, Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading digital agency is seeking a Senior Paid Social Specialist to join their Growth marketing team in Köln. The role involves consulting clients, managing budgets, and optimizing campaigns across various platforms. Ideal candidates will have extensive experience in Paid Social advertising and a passion for creativity and performance.

Leistungen

Company pension scheme

Flexible working hours

Health & Wellbeing benefits

Monthly allowance for digital benefits

Access to sustainable products

Professional development support

Participation in global initiatives

Qualifikationen

• Extensive experience in planning and executing Paid Social campaigns.
• Strong analytical skills to track and optimize campaign performance.
• Ability to manage multiple tasks and communicate effectively.

Aufgaben

• Consult clients on Paid Social topics and develop campaigns.
• Analyze campaign data and generate actionable insights.
• Collaborate with design teams and manage budgets effectively.

Kenntnisse

Campaign Management

Data Analysis

Client Consultation

A/B Testing

Budget Management

Social Media Advertising

Creativity

Communication

Proficiency in German

Jobbeschreibung

This role is part of our Growth marketing team. We deliver end-to-end data-driven campaigns that foster both creativity and performance. Our specialty is creative, digital communication that drives performance, boosts brand awareness, and shifts market share for our clients, including eBay, Douglas, Meta, Netflix, and more! Our team in Germany combines technology, creativity, and data to help our clients grow.

JOB PURPOSE

We are seeking a Senior Paid Social Specialist (div/f/m) characterized by openness and empathy, eager to develop and contribute passion to Paid Social advertising.

KEY RESPONSIBILITIES

1. Consult clients on all Paid Social topics—from technical to strategic, from upper to bottom funnel.
2. Develop, plan, set up, and optimize paid social campaigns across platforms like Meta, TikTok, Pinterest, Reddit, and LinkedIn.
3. Manage budgets for campaigns to achieve optimal results, including forecasts and media plans.
4. Analyze campaign data and generate reports with insights and actionable recommendations.
5. Design and run A/B tests to optimize performance.
6. Track and monitor campaign metrics, ensuring goals and KPIs are met, maintaining client satisfaction.
7. Deliver clear reports with optimization suggestions.
8. Identify and define target audiences for effective ad targeting.
9. Collaborate with design teams to create visuals or videos for campaigns.
10. Implement conversion tracking mechanisms with data teams, such as pixels or tags.
11. Share knowledge and train junior team members.
12. Stay open-minded, eager to learn, and develop skills further.
13. Bring extensive experience in planning, setting up, and reporting on diverse Paid Social campaigns.
14. Manage campaigns thoroughly with attention to detail.
15. Write clear briefs and communicate effectively with organizational skills.
16. Maintain oversight across multiple tasks.
17. Understand social KPIs, campaign optimization, setup strategies, and analyze results using Excel, Pivot, and platform data.
18. Work collaboratively with cross-functional teams, clients, and stakeholders.
19. Think proactively, bring creativity, and share ideas.
20. Passionate about Paid Social, stay updated on news and trends.
21. Effectively allocate and manage campaign budgets.
22. Proficiency in German is a plus.

WE OFFER

• Company pension scheme
• Flexible working hours, including remote work options
• Health & Wellbeing benefits, including online coaching and mindfulness consultations
• Monthly allowance for digital food stamps, fitness, internet, or public transport
• Access to sustainable products through FutureBens
• Recognition as a Certified B Corp and award-winning agency
• Opportunity to work with diverse clients across industries
• Support for your professional development through training and certifications
• Participation in global initiatives like DEPT Cares Month.

WHO ARE WE?

We are pioneers, always looking forward to create what doesn't exist today. Born digital, we are a new model agency with a focus on tech and marketing. We hire curious, talented, self-driven people who innovate continuously.

Our culture is big enough to provide global opportunities and tools, yet small enough to care about individual growth, autonomy, and solving client problems from anywhere in the world.

DIVERSITY, EQUITY & INCLUSION

We are committed to creating an inclusive workplace, recruiting, developing, and retaining diverse talent. We encourage applications from all backgrounds and support reasonable adjustments during recruitment and employment. Learn more about our efforts here.