Senior Paid Social Media Manager (f/m/x)

AUTO1 Group; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Join AUTO1 Group as a Senior Paid Social Media Manager, where you'll lead innovative campaigns on Meta and TikTok, optimizing for ROI and driving brand growth. This role offers the chance to shape creative direction while fostering data-driven decision-making in a diverse and vibrant team.

Leistungen

Dedicated education budget for courses and conferences

30 days vacation and flexible hours

Work from home options

Discounts on brands like Flaconi and Apple

Access to mental well-being resources like Headspace

Qualifikationen

• 2+ years’ experience in paid social media marketing, expertise in Meta and TikTok.
• Proven growth and ROI in campaign management.
• Ability to oversee projects and mentor junior team members.

Aufgaben

• Develop and execute paid social strategies for Meta and TikTok.
• Lead A/B testing for creative asset optimization.
• Analyze campaign data and extract actionable insights.

Kenntnisse

Analytical skills

Data-driven campaign management

Creative mindset

Project management

Fluency in English

Collaboration with design teams

Jobbeschreibung

Autohero is Europe’s largest independent used car dealer, revolutionizing the way customers find and buy cars. As part of the Auto1 Group, we are disrupting one of the largest industries still dominated by traditional players. With our unique online and offline presence, we offer customers a seamless, transparent, and hassle-free car-buying experience.

Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing campaigns and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment to learn and grow.

We are seeking a Senior Paid Social Media Manager (f/m/x) to own and scale our paid social channels, primarily Meta (Facebook & Instagram) and TikTok. You will be responsible for the end-to-end process: from ideation and creative briefing to campaign execution, A/B testing, and in-depth data analysis. You’ll have the autonomy to drive channel strategy, maximize ROI, and shape the creative direction of our social advertising.

Job Description

• Develop and execute paid social strategies across Meta and TikTok, aligning with business goals and audience insights
• Take full creative ownership: ideate, brief, and collaborate with design teams to deliver high-performing ad creatives
• Lead A/B testing and experimentation to optimize creative assets and targeting for maximum ROI
• Analyze campaign data, extract actionable insights, and continuously iterate to improve performance
• Stay ahead of platform trends, new features, and best practices to ensure a competitive edge
• Mentor and support junior team members, fostering a culture of innovation and data-driven decision-making
• Collaborate cross-functionally with brand, product, and analytics teams

Qualifications

• 2+ years’ experience in paid social media marketing, with deep expertise in Meta and TikTok
• Proven track record of driving growth and ROI through data-driven campaign management and creative testing
• Strong analytical skills and experience with social ad platforms, tracking, and reporting tools
• Creative mindset with the ability to translate insights into compelling ad concepts
• Experience briefing and collaborating with designers and content creators
• Highly organized, proactive, and able to manage multiple projects simultaneously
• Fluent in English and another European language

Additional Information

• Once a unicorn, now a listed public company, be part of our success story!
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• More than 90 different nationalities make up for a truly international and diverse working environment
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
• Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Contact
Joanna Sinicka

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor

About the company

AUTO1 Group is Europe’s leading digital automotive platform for buying and selling used cars online.

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