(Senior) Online Marketing Manager – Digital Subscriptions (m/w/d)

TN Germany; Oldenburg; Hybrid; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

An established industry player is seeking a (Senior) Online Marketing Manager to spearhead B2C digital subscription sales. This role involves crafting targeted campaigns across various digital channels and optimizing paywall offers. With a focus on analytical skills and creativity, you will collaborate with a dynamic marketing team to enhance online presence and drive subscription growth. Enjoy a professional environment with flexible working hours, generous vacation days, and numerous employee benefits. If you are passionate about digital trends and eager to make an impact, this opportunity is perfect for you.

Leistungen

30 days of vacation

Competitive salary

Holiday pay

Annual bonus

Flexible working hours

Remote work options

On-site childcare

Health offerings

Discounted media packages

JobRad leasing

Qualifikationen

• Degree in marketing, communication, e-commerce, or comparable qualification.
• Broad experience in online marketing targeting B2C audiences.

Aufgaben

• Responsible for B2C sales of digital subscriptions.
• Develop targeting and campaign strategies for marketing subscriptions.

Kenntnisse

Online Marketing

Analytical Skills

Communication Skills

Creativity

Sales Skills

Ausbildung

Degree in Marketing

Degree in Communication

Degree in E-commerce

Jobbeschreibung

(Senior) Online Marketing Manager – Digital Subscriptions (m/w/d)

Location: Oldenburg

Job Description:

We are looking for a (Senior) Online Marketing Manager – Digital Subscriptions (m/w/d) at Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG in Oldenburg. This is a full-time position (40 hours/week) with immediate start. The role involves managing B2C digital subscription sales, creating targeted campaigns across digital channels, managing paywall offers, developing and analyzing marketing campaigns, and working closely with a motivated marketing team.

Responsibilities:

1. Responsible for B2C sales of digital NWZonline subscriptions.
2. Develop targeting, campaign, and testing strategies for marketing subscriptions across different digital channels.
3. Manage the offers presented through our paywall to target audiences.
4. Design, implement, and analyze campaigns onsite, via email, and on social media.
5. Create and optimize high-converting landing pages.
6. Monitor and analyze online marketing metrics to evaluate performance and identify improvements.
7. Collaborate with colleagues in audience analytics, editorial, technical, and CRM teams.

Qualifications:

1. Degree in marketing, communication, e-commerce, or a comparable qualification.
2. Broad experience in online marketing targeting B2C audiences.
3. Strong analytical skills, technical understanding, and creativity.
4. Team player with excellent communication and sales skills.
5. Interest in digital trends, new channels, and developments.
6. Pragmatic, structured, and proactive approach with high motivation.

Benefits:

• Professional environment with modern workplaces.
• 30 days of vacation, competitive salary, holiday pay, and annual bonus.
• Flexible working hours and remote work options.
• Access to company-wide training and coaching programs.
• On-site childcare and health offerings.
• Discounted media packages (ePaper, NWZonline).
• JobRad leasing, cafeteria, free parking, and more.