Senior Monetization Manager

Jobtailor; Hamburg; Vor Ort; EUR 70.000 - 95.000; Vollzeit

Zusammenfassung

Jobtailor in Hamburg is looking for a Monetization Analytics Lead to own pricing, offers, and the in-game economy across our social games. You will design IAP funnels, manage regional pricing, and drive promotions aligned with the monetization calendar.

You will analyze payer behavior, forecast LTV, and present findings to senior stakeholders. Collaboration with Sales, Game Balancing, and Product is essential, with a strong emphasis on data-driven decision making.

Qualifikationen

• 4+ years in Monetization, Monetization Analytics, or Game Product Management in B2C, gaming, or mobile.
• Strong commercial and analytical instinct for monetization mechanics in F2P or social games.
• Solid SQL and Python skills to explore data and build predictive models.
• Working knowledge of dbt and Tableau; able to shape what pipelines deliver.
• Solid grasp of experimentation: A/B test design and evaluation.
• Proven ability to communicate complex topics to senior stakeholders.
• Proactive and ownership-driven: close the loop from insight to business impact.
• Fluent English.

Aufgaben

• Drive monetization strategy end-to-end: pricing, offers, IAP funnels, and in-game economy across our games.
• Manage in-app purchase pricing and item configuration across app stores, including regional pricing.
• Own the explicit offer catalog: bundles, packages, and IAP items from concept to store.
• Plan and run promotions and live ops events aligned with monetization calendars.
• Manage relationships with external payment providers and set commercial terms.
• Define and prioritize the monetization roadmap with Sales, Game Balancing, and Product.
• Translate measurement outputs into actionable recommendations for senior stakeholders.
• Drive predictive modeling for LTV, payer conversion, and churn risk to inform pricing and offers.
• Partner with Game Balancing to manage the in-game economy and revenue impact of changes.
• Design and own A/B tests for pricing, offer mechanics, store layouts, and paywalls.

Kenntnisse

SQL

Python

A/B testing

Stakeholder communication

LTV forecasting

Monetization analytics

English fluency

Tools

dbt

Tableau

Jobbeschreibung

Responsibilities

• Drive monetization strategy end-to-end: pricing, offer design, IAP funnels, and in-game economy, across our full portfolio of social games
• Manage in-app purchase pricing and item configuration across app stores, including regional pricing and store-side setup
• Own the explicit offer catalog: bundles, packages, and individual IAP items, from concept to store
• Plan and run promotions and sales/live ops events, aligned with the monetization and live ops calendar
• Manage relationships and contracts with external payment providers (e.g., Xsolla, Stripe, app store platforms), including commercial terms and operational setup
• Define and prioritize the monetization roadmap together with Sales, Game Balancing, and Product: Deciding what to test, ship, and scale next
• Translate measurement outputs into concrete recommendations for senior stakeholders. You're the person who explains why an offer, price point, or economy lever is over- or underperforming, and what to do about it
• Drive predictive modeling for player LTV, payer conversion, and churn risk, and turn it into pricing, segmentation, and personalized offer strategies
• Partner with Game Balancing to manage the in-game economy as a product: sink/source health, currency inflation, progression pacing, and the revenue impact of balancing changes
• Design and own A/B tests for pricing, offer mechanics, store layouts, paywalls, and live ops events, and make the call on what gets rolled out
• Conduct payer segmentation and player journey analysis to uncover conversion, retention, and reactivation opportunities across whales, mid-spenders, and minnows
• Define requirements for monetization event tracking and data contracts together with Product and Engineering, ensuring the right signals are captured to support your decisions
• Use dbt-based data models and Tableau dashboards (built in collaboration with Analytics Engineering) to monitor monetization health metrics (ARPDAU, ARPPU, conversion rates, payer cohorts, offer performance, retention-to-revenue curves)

Requirements

• 4+ years in Monetization, Monetization Analytics, or Game Product Management, or a closely related role in B2C, gaming, or mobile
• Strong commercial and analytical instinct for monetization mechanics in free-to-play or social games: IAP funnels, offer design, pricing, in-game economies, and live ops
• Solid SQL and Python skills to independently explore data, validate hypotheses, and build/interpret predictive models (e.g., LTV forecasting, payer conversion models)
• Working knowledge of dbt and Tableau (or comparable BI tools). You don't need to build the pipelines, but you need to understand and shape what they deliver
• Solid grasp of experimentation: A/B test design, sample sizing, and the ability to critically evaluate model and test outputs, and turn them into decisions
• Proven ability to communicate complex topics clearly and influence senior non-technical stakeholders (Sales, Game Design, Leadership)
• Proactive and ownership-driven: you close the loop from insight to business impact, not just from pipeline to dashboard
• Fluent English