Senior Media Strategist (all genders)

Zalando Marketing Services; Berlin; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Zalando Marketing Services seeks a Media Strategist to lead media planning and strategy for major brand partners. The role focuses on crafting innovative solutions and leveraging consumer insights to enhance campaign effectiveness, all while ensuring collaboration among diverse teams. Join a dynamic environment where your expertise will directly contribute to client success.

Leistungen

Employee shares program

40% off fashion and beauty products

2 paid volunteering days a year

Remote working model

30 working days work from abroad annually

27 days of vacation

Relocation assistance

Health and wellbeing options

Mental health support and coaching

Qualifikationen

• 5 years of experience in media strategy for campaigns.
• Proven ability to leverage data-driven insights.
• Strong understanding of digital advertising platforms.

Aufgaben

• Develop and execute media strategies for brand partners.
• Collaborate with internal teams for integrated campaign delivery.
• Provide training on media strategy capabilities.

Kenntnisse

Media strategy

Data analysis

Stakeholder management

Ausbildung

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Looker

Jobbeschreibung

The Media Strategist plays a pivotal role in delivering media strategy planning and consultation for our largest partner brands. Additionally they support the Media Strategy and Operations team by providing training tailored solutions and processes to enhance media strategies and plans for small to mid-sized brand partners. Collaborating closely with the Partner Management Media Operations and the Brand Strategists team the Media Strategist ensures client goals are met through informed decision-making and innovative solutions.

This role involves transforming the challenges faced by our brand partners into actionable strategies drawing on deep consumer and media insights. As a key member of the Media Strategy team you will be expected to think creatively challenge conventions and build client trust in media expertise. You will also champion the teams capabilities and serve as an advocate for its skill set. Success in this position requires a collaborative spirit adaptability and the ability to thrive in a fast-paced dynamic environment.

INCLUSIVE BY DESIGN

At Zalando our vision is to be the starting point for fashion - one that is inclusive by

design. We only assess candidates based on qualifications merit and business

needs. We welcome applications from people of all gender identities sexual

orientations personal expressions racial identities ethnicities religious beliefs and

disability statuses. We only want to know why youre great for this role so please

avoid including your picture age and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform

us of any accommodations you may need so we can best support and assist you

throughout the hiring process.

• our diversity & inclusion strategy : employee resource groups : YOU SHOULD BE INTERESTED

Translate business challenges into campaign objectives and media strategies and plans for mid-to-large partners.

Leverage consumer research and market insights to create data-driven media plans.

Define media flows across channels mapping touchpoints to drive demand and conversion.

Present media strategies and plans to internal stakeholders and external clients.

Apply deep knowledge of digital platforms (e.g. Meta Google TikTok) to maximize media impact.

Collaborate with business development insights creative and partner consultancy teams for integrated campaign delivery.

Ensure accurate and insightful campaign reporting through data analysis.

Streamline and automate workflows related to media planning and strategy.

Lead internal and external workshops and training sessions on media strategy.

Proven experience of 5 years in developing and executing media strategies for mid-to-large-scale campaigns.

Strong understanding of consumer behavior market research and audience insights.

In-depth knowledge of digital advertising platforms and performance / branding campaigns.

Strong stakeholder and client management skills with ability to secure buy-in.

Proficiency in data analytics and measurement tools for campaign optimization.

Experience in workflow automation and media process improvements.

Skilled in delivering training and building media strategy capabilities.

Good to Have :

Experience in the German media markets.

Proficiency in analytics tools (e.g. Google Analytics MSTR Looker).

Background in fashion or retail media.

ABOUT ZMS

Zalando Marketing Services (ZMS) is the 360 marketing unit for Zalandos brand partners. We offer a diverse product suite that spans multiple marketing channels enabling brands to achieve their advertising objectives in the digital space based on deep consumer insights and a unique fashion beauty sports and designer context.

Within ZMS Partner Management unit we are working with a diverse set of strategic clients and advise them on innovative marketing solutions and scalable platform strategies. Given the high complexity and very individual needs of our key partners we aim to provide a high service level smart consultancy and access to various experts within ZMS. Our success is measured in revenue generation solution adoption and client satisfaction.

Were looking for a self-driven Partner Consultant to help our most strategic Streetwear partners successfully grow their business. Youll work directly with our key clients as a trusted consultant to their business. Your strategic advice & coaching is core to the value we bring as a business. If this sounds like fun wed love to hear from you!

OUR OFFER

Zalando provides a range of benefits heres an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

Employee shares program

40% off fashion and beauty products sold and shipped by Zalando 30% off Zalando Lounge discounts from external partners

2 paid volunteering days a year

Hybrid working model with 60% remote per week actual practice is up to each team to best support their collaboration

Work from abroad for up to 30 working days a year

27 days of vacation a year (for Zalando SE)

Relocation assistance available (subject to prior agreement)

Family services including counseling and support

Health and wellbeing options (including Gympass)

Mental health support and coaching available

Learn all about Zalando and our values here : Experience :

Senior IC

Key Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1